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Product Line Manager
Product Line ManagerBrightpath Associates LLC • Placentia, CA, US
Product Line Manager

Product Line Manager

Brightpath Associates LLC • Placentia, CA, US
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Job Title : Product Line Manager

Location : Placentia, CA

Employment Type : Full-Time

Position Overview

The Product Line Manager is responsible for managing the performance, lifecycle, and profitability of assigned product lines within our global Graphic Films portfolio. This role focuses on product management—not product development—and ensures product lines remain competitive, profitable, and aligned with market needs.

You will lead product lifecycle decisions, portfolio optimization, cost improvements, product inquiries, and product change management while partnering closely with Sales, Operations, Supply Chain, and R&D. This role requires strong business acumen, technical understanding of manufacturing environments, and the ability to execute product strategy in a fast-paced setting.

Key Responsibilities

Product Line Management

  • Own the product portfolio and manage lifecycle from introduction through end-of-life.
  • Maintain product line profitability through cost analysis, SKU rationalization, and complexity reduction.
  • Execute the product roadmap aligned with global product marketing strategy.
  • Ensure continuity of supply and mitigate risks related to product changes or shortages.

Business Execution & Operations Support

  • Collaborate with Operations, Supply Chain, and R&D to support product improvements and cost-reduction projects.
  • Lead customer communication related to product changes, availability, and transitions.
  • Support Sales and customers with product-related inquiries, specifications, and performance questions.
  • Drive article creation, extensions, and commercialization activities across global warehouses.

    • Analysis & Reporting

  • Conduct profitability analysis, margin evaluation, and competitive reviews.
  • Track KPIs, product performance, and pricing opportunities.
  • Use data to drive decisions and provide insights to leadership.

    • Cross-Functional Leadership

  • Partner with global marketing, operations, quality, and commercial teams.
  • Ensure alignment with company values : Integrity, Excellence, Teamwork, Accountability, and Inspiration.
  • Support stage gate execution for product line extensions or improvements (not new product development).

    • Requirements

  • Bachelor's degree in Business, Chemistry, Engineering, or relevant technical discipline.
  • 5+ years in Product Management (preferred in chemicals, plastics, films, coatings, adhesives, or manufacturing).
  • Strong understanding of product lifecycle management (PLM).
  • Experience with stage-gate methodologies for product improvements (not full NPD).
  • Excellent communication, cross-functional leadership, and customer-facing skills.
  • Strong analytical ability with proficiency in Microsoft Excel (pivot tables, vlookups).
  • Highly organized, detail-oriented, and strong in follow-through.
  • Ability to work flexibly across time zones and support urgent business needs.
  • Valid driver's license and ability to travel as required.
  • Prior industry experience in : commercial graphics, labels, digital printing, adhesives, films, inks, coatings, automotive restyling, or manufacturing is a plus.
  • SAP experience is a plus.

    • Preferred Qualifications

  • Experience managing product lines in graphic films, industrial materials, coatings, or related manufacturing sectors.
  • Familiarity with global supply chain environments and product commercialization processes.
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    Product Line Manager • Placentia, CA, US

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