Digital Marketing Manager, Pet Health & Wellness

Job Description

Description

Central Garden & Pet Company (NASDAQ : CENT)(NASDAQ : CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspirations behind consumer-driven innovation and consumer insights-based content. Our Pet Segment is searching for a Digital Marketing Manager to join our high-growth, startup team on the Health and Wellness Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea & tick categories. The business is currently sold on ecommerce through retailers like Amazon and Chewy, in the Pet Specialty channel, and with large brick & mortar retailers like Walmart and Tractor Supply, with ample opportunity to extend the distribution footprint. This position will be responsible for managing full-funnel media activation, including retail media / performance marketing, paid social, and paid search and display activity on eCommerce platforms like Amazon, Chewy, and Walmart. The role blends strategic planning and monitoring & measuring progress with hands-on campaign management, and is responsible for coordinating between agency partners, the brand teams, and the various ecommerce sales teams. The ideal candidate will also play a strong role in integrating consumer advertising insights back into our brand plans. The reporting manager for this role is based in Chicago, the primary counterpart / colleague is in Colorado, and the eCommerce center of excellence is in Michigan. While we are open to all candidates who live within 30 miles of a Central location but do prioritize candidates in Chicago. Please see our website at www.central.com for additional company information. KEY RESPONSIBILITIES

• Develop and execute advertising plans to meet or exceed sales targets. Conduct ad-hoc analysis to develop recommendations with specific action plans to improve volume and share growth.
• Manage and maintain paid search / display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising.
• Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
• Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness
• Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results.
• Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross-functional partners such as brand marketing, sales, and finance.
• Propose and execute A / B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert.
• Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!)

DESIRED SKILLS

QUALIFICATIONS

POSITION INFORMATION

WORKING CONDITIONS

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

Central is home to a leading portfolio of over 65 forward-thinking, high-quality brands dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Pet acquisition in the wake of COVID is higher among the younger generational cohorts and, driven by Millennials and Gen Z, spending on pets is expected to double by 2030. These are entrepreneurial categories, in which youll have the opportunity to test and learn, innovate, and develop marketing skills through hands-on opportunities. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. #LI-CM1