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Group Creative Director, Copy
Group Creative Director, CopyCG Life • Knoxville, TN, US
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Group Creative Director, Copy

Group Creative Director, Copy

CG Life • Knoxville, TN, US
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Group Creative Director

The Group Creative Director is an integrated thinker who is an exceptional idea generator in concepting and production experience across a variety of visual / communication channels. This individual is responsible for creating a culture of creative excellence in ensuring projects under their purview is aligned with the ECD's expectation for creative objectives in the agency. The Group Creative Director will also be responsible for overseeing a portfolio of ongoing creative projects and owning client relationships as they guide the CD and ACDs in their work. As a leader, this person mentors colleagues, clients, and agency partners.

Key Responsibilities :

  • Directs and inspires the creative team by setting standards for creative products to ensure it's of the highest caliber
  • Leads selling creative projects in collaboration with the Business Development team to pitch or have conversations with potential clients
  • Leads the execution of creative work by bringing innovative ideas and approaches to the creative team
  • Contributes strategic insight for high-level projects and new business through developing creative briefs under the guidance of the ECD
  • Exhibits a deep knowledge of client brands, audiences, and happenings in healthcare, life science, and digital and harnesses it to drive outstanding creative
  • Collaborates across department leads to create strong internal partnerships to address client needs
  • Guides and motivates ACDs and below in strategic decision-making, creative problem-solving, and designing / creating content to its greatest potential
  • Serves as the "conscience" of the creative product, ensuring the creative team leads are staying true to both strategy and creative vision
  • Masters a focus on multiple priorities such as work quality, staffing, workload, workflow, team happiness, and client relations
  • Fosters growth of direct reports through inclusion, empowerment and collaboration with account, strategy and project management teams
  • Represents creative POV to senior agency team
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Creative Director • Knoxville, TN, US

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