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Product Marketing Manager
Product Marketing ManagerDIME Beauty Co LLC • Manhattan Beach, CA, US
Product Marketing Manager

Product Marketing Manager

DIME Beauty Co LLC • Manhattan Beach, CA, US
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Product Marketing Manager - California Area The Company :

  • DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable.
  • It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description :

  • The Product Marketing Manager (or Senior Manager) is responsible for building the product story from concept through launch.
  • This role develops positioning, messaging, claims, education, and go-to-market toolkits that drive awareness, conversion, and long-term product performance.
  • This role will work closely with Product Development, Creative, Retail / Trade, and Integrated Marketing (360) to ensure alignment across all channels.

    • Duties / Responsibilities :

  • Positioning, Messaging & Claims Build the messaging hierarchy, key benefits, differentiators, and storytelling for each product.
  • Partner with PD to define claims, testing needs, and substantiation strategy.
  • Write (or source) product copy for PDP, retail, marketing, and internal training.
  • Serve as the main contact for Creative on product marketing needs (briefs, feedback, tools).
  • Go-to-Market Strategy & Toolkits Partner with Integrated Marketing teams (360) to create go-to-market strategy for new launches, outlining target audience, competitive context, insights, and product pillars.

    • Build and brief full toolkit as related to product, including but not limited to :

  • key messages, product education, before & afters, ingredient visuals, social messaging, email / SMS / paid media talking points, etc.
  • Ensure cross-channel consistency for product messaging across DTC, paid media, influencer, retail, and social.
  • B&A Testing & Product Proof Build internal library of B&A assets and claims proof.

    • Ensure consistency and accuracy across all product proof including :

  • claims, key benefits, ingredient stories, and B&A imagery.
  • Translate raw test results and technical data into consumer-facing messaging, claims language, PDP content, retail copy, and GTM toolkits.
  • Own the full B&A and testing roadmap, determining which launches require clinical studies, consumer perception studies, instrumental testing, or visual B&As.
  • Develop testing briefs outlining key benefits to prove, testing methodology, usage protocols, timelines, and desired marketing claims.
  • Partner with PD and Regulatory to confirm feasibility, compliance, and substantiation of all claims and test protocols.
  • Build and manage a centralized Product Proof Library containing approved claims, B&A assets, testing documentation, protocols, and ingredient efficacy proof points.   Competitive & Category Analysis Conduct ongoing category / competitor audits and identify whitespace.
  • Provide actionable insights for product pipeline and creative strategy, partnering with both Trade / Retail and Product Development.   Lifecycle & Hero Strategy Own post-launch product performance tracking in partnership with CRM / Retention, identifying early indicators, messaging opportunities, and optimization levers to drive sustained growth.
  • Develop and execute hero product growth strategies including core messaging refreshes, seasonal storytelling updates, sampling strategies, and evergreen content optimization.
  • Partner with Trade / Retail and Digital teams to drive cohesive and holistic sampling strategies cross-channel.
  • Identify franchise extension opportunities, formula optimizations, and packaging updates based on consumer feedback, performance trends, and category whitespace.
  • Partner with CRM, Paid, and Social teams to evolve messaging based on retention insights, reviews, UGC patterns, and funnel performance.

    • Analyze category trends and competitive performance to recommend when products need re-positioning, re-support, or strategic sunsetting. ​​​​​​​ Qualifications Manager level :

  • 3–5 years product marketing experience in beauty or consumer products.
  • Strong writing and storytelling skills.

    • Detail-oriented with solid cross-functional organization.   Senior Manager level :

  • 5–7+ years beauty product marketing experience.
  • Strong strategic capabilities; ability to lead cross-functional alignment.
  • Capable of mentoring junior talent and owning full category strategies.
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