Admissions Communications Coordinator - Enrollment Management Communications - U

Admissions Communications Coordinator – Enrollment Management Communications – UTK

The Office of Enrollment Management Communications at the University of Tennessee, Knoxville invites applications and nominations for our Admissions Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education, fostering a diverse and inclusive academic environment, and improving the recruitment and graduation of our students. The University of Tennessee, Knoxville has been ranked by Forbes as one of America’s best large employers, as recognized on the 2025 list. The minimum starting salary for this position is

$53,938.

Final compensation will be determined based on the candidate’s qualifications and experience.

Responsibilities

The Admissions Communications Coordinator is responsible for creating and managing marketing emails, texts, and print materials using CRM systems. They develop strategic communication plans for outreach to prospective students, applicants, and campus partners, and maintain the applicant portal and lead generation forms. Key responsibilities include content creation and copywriting, project management and timeline coordination, consulting with campus partners to implement communication needs, monitoring and reporting on content performance, and researching and developing best practices for email and SMS communications. The specialist also performs test deployments to ensure content accuracy, prepares queries, coordinates stakeholder proofing, manages the email calendar, troubleshoots issues, generates metrics, and provides guidance on email functionality. This role requires strong project management skills, attention to detail, and a commitment to continuous improvement in communication efforts.

Required Education and Experience

Bachelor's Degree – Marketing, communications, or related area.

Minimum 2+ years of professional experience related to duties and responsibilities, including internship or practicum experience.

Knowledge of email & SMS marketing best practices.

Experience working under tight deadlines.

Experience with email distribution programs.

Experience with Mac operating systems and Microsoft Office.

Familiarity with databases and list management.

Ability to manage multiple, concurrent projects from a variety of stakeholders.

Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

Must exhibit exceptional attention to detail and have the ability to produce high‑quality work in a fast‑paced environment.

Must have the ability to learn, be flexible to change, and be innovative.

Ability to be creative and proactive yet disciplined, in order to prioritize workload.

Preferred Education And Experience

Master's Degree – Marketing, communications, or related area.

Knowledge of higher education workflow.

Knowledge and understanding of one or more production disciplines : print, digital, and broadcast (multimedia).

Experience using Slate CRM, Asana project management system, Banner, and / or Emma.

Knowledge of university style and communications standards.

Knowledge of HTML editors and coding.

Required Knowledge, Skills, And Abilities

Knowledge of email & SMS marketing best practices.

Ability to manage multiple, concurrent projects from a variety of stakeholders.

Must exhibit exceptional attention to detail and can produce high‑quality work in a fast‑paced environment.

Must have the ability to learn, adapt, and flexible to change, and be innovative.

Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

Ability to be creative and proactive yet disciplined, to prioritize workload.

Preferred Knowledge, Skills, And Abilities

Knowledge of higher education workflow.

Knowledge and understanding of one or more production disciplines : print, digital, and broadcast (multi‑media).

Sound knowledge of Slate CRM system and Asana project management system.

Knowledge of university style and communications standards.

Benefits

Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days.

Flexible work arrangements, offering a hybrid schedule to most team members.

Education benefits for employees and their dependents at UT System campuses.

Retirement and deferred compensation plans, including 401(k), 403(b), etc.

Comprehensive medical, dental, and vision insurance plans.

Employee discounts to attractions, services, and goods.

The Division

The Enrollment Management (EM) division comprises more than 190 full‑time staff who serve our students through the following departments and functions : Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre‑college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land‑grant mission of accessible education and making an impact that will transform lives through the student experience.

About the University of Tennessee, Knoxville

The University of Tennessee, Knoxville is the state of Tennessee’s flagship university and is classified as a Carnegie Research 1 institution. As a land‑grant university and as Volunteers, serving our state and nation is key to our mission. UT enrolls over 35,000 students (more than 6,000 graduate / professional students) at its Knoxville campus. Led by the example of our Chancellor’s Cabinet and their Principles for Engagement, the University of Tennessee, Knoxville, builds and supports an inclusive community that provides opportunities to lead, serve and engage as Volunteers and citizens. We strive to create a welcoming community rich with diverse experiences. We seek colleagues who are committed to teamwork and have a passion for working with and serving all constituents. We especially seek candidates who have an ability to contribute in meaningful ways to the goals of the university.

The Knoxville Community : Nestled in the foothills of the Great Smoky Mountains, Knoxville has a metropolitan statistical area population of more than 850,000 people. We enjoy a dynamic culture that includes numerous theaters and museums, a vibrant and diverse music scene including a symphony orchestra and an opera company, world‑class restaurants, numerous cultural festivals and an active downtown market square. Surrounded by lakes and the Tennessee River, the Knoxville area boasts wonderful year‑round water activities, including boating, fishing, and swimming that make for scenic and breathtaking views of the area. Knoxville is located within easy driving distance to Asheville, Nashville, Atlanta, and the Great Smoky Mountains, and a day’s drive to Memphis, Chicago and Washington D.C.

Application Instructions

For full consideration, applicants should submit a cover letter detailing relevant experience along with a resume and the name, e‑mail address, and telephone number of three to five professional references. References will not be contacted without explicit permission of the candidate.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Higher Education

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