Marketing and Communications Manager Job at YWCA Tulsa in Tulsa

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Job Title : Marketing and Communications Manager Department : Development & Marketing

Reports to : Sr Director of Development and Marketing FLSA Status : Exempt

Salary : $55,000-70,000 / year

Position Description : The Marketing and Communications Manager will deliver critical storytelling that improves organizational sustainability and supports significant growth in fundraising, mission impact, and program outreach, all of which will allow us to inspire more people to act on behalf of the YWCA. The ideal candidate understands the "big picture" of communications for a social justice organization, and is responsible for planning how digital messaging, public relations, and traditional communications are shared with various audiences.

Principal Responsibilities And Duties :

• In cooperation with the Senior Director of Marketing and Development, plan, manage and set the strategic direction of YWCA Tulsa’s marketing and communications for Programs, Fundraising and Community Support, and organizational goals in support of the mission.
• Devise and implement the strategy, messaging, and tools needed to build the brand and increase the visibility of the organization.
• Develop and maintain a communications calendar that enables a steady cadence for proactive storytelling to multiple audiences.
• Collaborate with the Development Team to support fundraising campaigns and initiatives creating dynamic and engaging content to build donor loyalty, convey program goals, and engage diverse audiences.
• Build multi-channel communications programs leveraging, as appropriate, both external and internal platforms, including press releases for media coverage, social media platforms, email and print materials.
• Lead news releases and all media relations.
• Manage press conferences and press coverage at all organization events.
• Design and create all content for YWCA Tulsa website, social media channels, and print materials.
• Develop and implement digital marketing strategies to drive engagement through search engine optimization (SEO), email marketing, and web content.
• Foster a cohesive, organizational look, feel, and tone across individual initiatives and campaigns. This includes overseeing development, management, and production of organizational marketing materials and assets and ensuring consistency of design standards, quality, and tone. Align and integrate the communications objectives of all teams within the organization, through partnership and planning.
• Prepare a quarterly report for Board of Directors and Senior Leadership reviewing Marketing and Communications goals and KPIs.
• Build-out library of YWCA Tulsa photo and video content that showcase our programs, clients, and staff.
• Collect and collate client success and organizational stories highlighting the social justice work and impact.
• Purchase and design all YWCA branded materials for promotional purposes.
• Manage external events calendar and track all branded materials and signage needed and purchased for all external events.
• Document all internal and external events using photos and video or coordinate with program teams to capture them.
• In partnership with CEO, and Facilities teams ensure all internal and external signage, photos, and artwork in YWCA’s physical spaces reflect the YWCA brand, and are clear, welcoming, and inclusive.
• Use a data-driven approach to inform ongoing strategy and maximize the impact of communications initiatives; provide ongoing reporting of metrics tied to initiatives.
• Continually review and update communications policies, procedures, and best practices; stay current with communications trends and technological advances.
• Supervise part-time direct report and freelance resources; work in close partnership with other members of the organization.
• Performs related duties, as required.

Required Skills / Abilities :

Education And Experience :

Physical Requirements :

Required competencies and expectations :

Data Competency : YWCA leaders are expected to demonstrate knowledge of their department and organizational data, management skills in overseeing their department goals including grant goals, key performance indicators, and monthly reports / program evaluations, the ability to understand and successfully navigate internal controls, policies, and processes, and behaviors that lead to successful outcomes for their department. Leaders use data to help teams create action plans, work strategically, and analyze any gaps or areas of need. Leaders understand that the data reflects our work and should be used to drive decision making.

Communication Competency :

Financial Competency : YWCA leaders are expected to demonstrate knowledge of their department and organizational finances, management skills in overseeing their department budget including revenue and spending, the ability to understand and successfully navigate internal financial controls, policies, and processes, and behaviors that lead to financial sustainability for their department.

Mission Centered Competency : YWCA leaders are expected to remain focused on our mission while making strategic decisions for their team. YWCA leaders are change agents who model a growth mindset, proactive problem-solving approach, accountability, and adaptability. Effective time management is an expectation of YWCA leaders and deadlines must be met. Leaders work diligently to support our mission by creating and contributing to a cohesive and collaborative culture. YWCA leaders can speak effectively about our work, our mission and our impact to various stakeholders. Leaders at the YWCA understand the importance of continuous improvement and are involved in their team’s quarterly program evaluation. YWCA Leaders understand, review and monitor progress on our strategic plan. YWCA leaders consistently demonstrate the ability to respect and maintain the privacy of sensitive and confidential information and use best practices to protect that information.

Leadership Competency : YWCA Leaders are expected to know the job descriptions of their direct reports and lead their assigned project effectively and proactively. YWCA leaders inspire trust by saying what they mean and doing what they say and can effectively resolve conflict by having crucial conversations with those involved. It is an expectation that leaders lead weekly meetings with their teams or departments and utilize agendas for meetings and hold their team accountable for any action items. YWCA leaders build competency within their direct reports by empowering them and ensuring that they are held accountable. They are aware of the growth opportunities of their team and work to plan, provide or find professional development that will support their direct reports.

Along with team meetings, leaders are expected to provide one on one meetings with team members where applicable, provide feedback and coaching and complete bi-annual staff evaluations. Leaders are expected to know the grant under which their team operates where applicable and seek to find answers proactively when they have questions.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Civic and Social Organizations

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