Consumer Insights & Analytics Manager

Who are we?

Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.

Our iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - like nuts or whole grains - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.

What you'll do

As the Consumer Insights & Analytics Manager you will be responsible for executing primary and secondary research that drives consumer-centric brand, product, and marketing strategies. You will also be responsible for accelerating speed to insights by building a suite of in-house DIY research tools and executing end-to-end analysis.

And here's how you will do it...

Marketplace Monitoring & Reporting

• Lead execution of KIND / competitive drivers and barriers research and brand health tracking to inform innovation, renovation, and marketing strategies.
• Conduct ad-hoc research to support base business initiatives, including but not limited to attitude & usage tests, price / pack architecture, and line optimizers.
• Lead trend identification research, translating early-signal category, consumer, and shopper trends into future-back insights to inform long-term brand strategy.
• Liaise with brand & trade to turn to create compelling customer sell-in narratives leveraging the voice of the consumer.

Innovation & Renovation Research

Building In-House DIY Research Capabilities

What you'll bring to KIND

You are...

You have...

Pluses

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $95,000 to $125,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What KIND offers

EEO

At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link .