Director, Marketing Strategy

Director, Marketing Strategy

Join AAA Club Alliance (ACA) as our next

Marketing Strategy Director ! We’re seeking a strategic and results-driven leader to direct the strategic development and execution of integrated marketing plans, supporting marketing of the Insurance and Financial Services Verticals for ACA. In this role, you’ll collaborate cross-functionally, guide a talented team, and help shape the future of our marketing efforts in a dynamic, fast-paced environment.

What We Offer

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work‑life balance :

Competitive annual salary; the starting base compensation for this position is : $93,729-$159,491

Annual Bonus Eligibility

Comprehensive health benefits package

3+ weeks of paid time off accrued during your first year

401(k) plan with company match up to 7%

Professional development opportunities and tuition reimbursement

Paid time off to volunteer & company-sponsored volunteer events throughout the year

Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term / Long Term Disability

The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities

Lead, direct, supervise, and mentor a team of skilled insurance & financial services marketing professionals, developing synergies and efficiencies across strategy, content, SEO / SEM, programmatic media, measurement and AI / Gen AI.

Collaborate with other marketing teams, the business team, and our insurance partners to build a holistic strategy, marketing tactics and all A / B testing plans.

Utilize market, consumer, competitive, and database research to develop marketing plans and various marketing and advertising programs.

Drive the connected customer journey with an emphasis on acquisition, cross-sell, and upsell for the insurance vertical.

Help drive the transformation to a digital and AI first personalized model of customer acquisition and expansion, leveraging our current membership base to upsell insurance to the right segment with personalized messaging and targeting.

Provide leadership for strategic direction in the development, execution, and deployment of advertising and promotional campaigns, including guidance regarding key brand message, creative development, target audience, and media placement across all marketing communications channels.

Collaborate with internal senior leaders and executives to ensure that overarching strategic goals of the organization and business lines are met.

Serve as the key person for driving our relationship with our insurance partner, including strategy, marketing campaigns, insight and data sharing, owning outcomes, and regular communication.

Own team development and all key marketing KPIs for the insurance vertical.

Be part of the Marketing Leadership Team to drive transformation, agility, and accelerate AI / Gen AI / Agentic adoption.

Build a business-first, innovative and data-driven marketing plan with an emphasis on customer engaging content, customer advocacy and influencer marketing.

Perform other duties as assigned.

Minimum Job Requirements / Qualifications

Bachelor’s Degree in Marketing, Advertising, Communications or equivalent required.

Minimum 10 years of Insurance marketing experience required.

Minimum 5 years of leadership or management experience required.

Knowledge, Skills & Abilities

Strong ability to lead a team of direct reports and staff.

Excellent desktop computing skills including Microsoft Office.

Ability to translate complex information into strategy and messages targeted to appropriate consumer audiences, generating results on return‑on‑investment and / or return‑on‑objective criteria.

Strong knowledge of marketing theory and practice.

Extensive knowledge of insurance industry and marketing.

Proven ability to develop innovative, creative marketing solutions to increase consumer engagement, sales and revenue.

Knowledge of content, campaigns, programming and SEO, GEO / SEM, messaging and customer journey development, Gen AI and AI to develop personalized marketing paradigms.

Ability to work with and manage multiple outside vendor / supplier relationships and internal clients.

Proven ability to measure every dollar spent.

Job Details

Full‑time position located in Cincinnati, OH.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Consumer Services

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

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