Principal Product Designer

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visitamplify.com.

Amplify's creative team is a group of designers, artists, and storytellers. We sketch, we write, we push pixels, we also love paper. We live for the big ideas, and we sweat the details. We work on digital, print, environmental, interactive, and animation projects. We have a strong hands-on and highly collaborative approach to both product development and graphic design systems and ensure ideas are realized to the highest standards of execution.

As Principal Product Designer within the AI Foundations workstream, you'll support design strategy and execution for the experiences that shape a user's first impression of Amplify-and how they continue to grow as teachers and learners on our platform. From login to learning, from product discovery to embedded professional development, you'll be responsible for helping educators and students navigate based on their own personalized needs. You'll act as a senior individual contributor, partnering closely with cross-functional peers in Product, Engineering, Research, and Data to ensure educators and students have a cohesive, intuitive, and empowering experience from their first login onward. You will be reporting to the VP, Design and collaborating with a talented team of product designers across the workstream.

Essential Responsibilities :

Lead strategic design discovery and execution for key educator-facing and student-facing AI-driven experiences, shaping the first impressions and continued growth of all users

Collaborate closely with Platform Design to translate workstream vision into feature designs across the development teams and projects you support

Serve as the design lead on multiple initiatives, driving discovery, user research synthesis, conceptual exploration, design execution, and stakeholder alignment

Operate as a highly autonomous senior IC, influencing a strong design standard across teams

Partner with designers in all Platform workstreams to collaborate, unblock, and critique, design solutions and raise the quality of design output-sharing insights, frameworks, and approaches

Translate complex educator and platform needs into thoughtful, scalable, accessible AI enabled design systems and flows

Leverage qualitative and quantitative data to shape user experiences and influence product and business strategy

Represent the Design function in cross-functional meetings, supporting alignment across Design, Product, Engineering, Data, and other stakeholders

Facilitate cross-team collaboration and decision-making through workshops, co-design sessions, and critiques

Present design work and strategic thinking with a clear rationale to stakeholders and leadership, including executive audiences

Actively leverage and contribute to the refinement of Amplify's design systems, standards, and practices

Required Qualifications :

7+ years of experience designing digital products, including leading large-scale platform or ecosystem-level experiences

Strong systems thinking with experience designing entryways, dashboards, language settings, user profiles, or navigation for complex, multi-product educational platforms

Portfolio demonstrating excellent visual design, interaction design, and end-to-end product thinking

Experience with design tools such as Figma, Adobe CC, and rapid prototyping platforms

Proven success operating as a senior individual contributor within a cross-functional product team structure (product manager, engineers, researcher, data, etc.)

Strong storytelling, facilitation, and communication skills across technical and non-technical audiences

Ability to present and explain design decisions to senior leadership and across functions, including documenting rationale and providing multiple design directions

Experience designing accessible UI in compliance with the latest WCAG standards

Preferred Qualifications :

Prior experience working on a multi-product or multi-user platform, with attention to user roles and permissions

Experience designing for educators, students or edtech platforms with an understanding of teacher workflows and classroom realities in K-12

Experience with designing user identity models or personalization systems, such as profiles, avatars, saved progress, or role-based customization

Deep knowledge of responsive web design principles and how to design across device sizes and breakpoints

Familiarity with localization in product design

Experience designing within a design system at scale

Working knowledge of front-end development (HTML / CSS, JavaScript)

Experience integrating Generative AI into product UX

Familiarity with the Shape Up methodology in product development

Any lived experience with teaching, tutoring, or supporting K-12 students, especially in digital learning contexts

What we offer :

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $140,000 - $150,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.