Communications Manager

Make a Difference in YOUR Career!

Our vision is both simple and ambitious : to put our drinks on every table.

Position Description

The Communications Manager, North America, will play a critical role in shaping how Refresco communicates its vision, values, strategy and business achievements across the region. Serving as a trusted advisor and strategist, this professional will bring fresh, innovative approaches to strengthen the company’s presence and reputation. In close collaboration with Group Communications and the broader North American Communications team, the Communications Manager will design and deliver integrated strategies and operational communication plans that align with both regional and global priorities. This role is responsible for driving impactful internal and external communications, ensuring consistent, engaging and effective messaging that connects employees, stakeholders and communities with Refresco’s story, all while staying on brand.

Essential Job Functions

Responsible for both internal and external communications with the goal to inform, engage, inspire and connect, with both internal and external audiences.

Adept at managing vendors and agencies, in a self-starting, high-growth, entrepreneurial environment. Operate at both a strategic and tactical level.

Regularly work with the Communications Director North America, while also facilitating projects and deliverables for the entire Operating Board North America all while demonstrating evidence of creativity, enthusiasm and the utmost professionalism.

Extract clear, targeted messaging with the right tone and in leveraging both traditional and new media.

Have the ability to find what makes Refresco stand out via branding, our values, our story and culture, and build content around these elements.

Create engaging, creative, and targeted employee communications that align with business goals.

Write content for all existing digital platforms, email, newsletters, social media, intranet, website, etc.

Drive consistency in communications processes, including measuring effectiveness.

Research, write and edit a variety of internal publications in several formats.

Manage relationships and projects with vendors as needed.

Work cross-functionally to develop best practices and promote communications consistency.

Coordinate social media calendar, keeping our content pipeline full to support our established social media strategies.

Create visuals such as flyers, social media posts, videos, etc.

Updates North America website as needed.

Updates Intranet / SharePoint as needed.

Internal Communications

Ensure our corporate story, values, strategy and brand is accurately represented on all communications channels and projects.

Provide regularly updated information about the business, key changes, new initiatives and updates on progress from all departments as needed.

Facilitate the implementation of internal communications deliverables while developing policies, tools and practices to enhance effectiveness.

Help simplify and explain business strategies so employees can deliver on objectives.

Encourage active dialogue with employees.

Provide orientation and interpretation, explaining and addressing the ‘how’, ‘what’, ‘when’, ‘who’ and ‘why’.

External Communications

Assist in crisis communications preparedness.

Create an external platform for the operating board and other senior executives to help promote the Refresco business.

Ensure the NA website is updated and maintained with relevant content on a regular basis.

Define a strategy and monitor press working closely with other departments and the Group Communications.

Create a strong company profile based on the corporate story, their purpose, for all external stakeholders.

Leadership Responsibilities

May direct the work of others and might be responsible for personnel as needed.

Provides training, direction and instruction and conducts performance evaluations.

Provides guidance and training on work standards and expected outcomes.

Competencies

Leadership - Foster a culture of empowerment by building relationships based on trust, lead courageously on a day-to-day basis, and lead to grow as one by inspiring growth with a clear and ambitious vision that guides the collective effort toward success.

Required Skills

Demonstrable track record of resolving diverse and complex business problems with an understanding of cultural sensitivities.

Excellent verbal and written communications. Must be familiar with AP style.

Outstanding networker, capable to act as trusted advisor at all levels.

Strong planning and prioritization skills.

Self-starter with superior writing and editing skills.

Ambitious, entrepreneurial, goal getter.

Ability to meet tight deadlines.

Highly computer literate with capability in email and related business and communication tools such as Microsoft Teams and conference call set ups. In-depth understanding of entire MS Office suite, particularly PowerPoint. Demonstrated proficiency with platforms such as Canva, and other web-based platforms. Experience with SharePoint and website editing is preferred but not mandatory.

Willingness to learn other software applications.

Meticulous attention to detail.

Excellent interpersonal and communication skills, verbal and written.

Excellent organizational skills.

Ability to analyze and solve problems.

Ability to maintain constructive working relationships with people at all levels of an organization.

Ability to balance multiple tasks with changing priorities.

Adaptable to change.

Knowledge of Spanish and French desired but not required.

Education and Experience

Bachelor's degree in communications, journalism, marketing, business required; Master's degree preferred.

10+ years corporate communications experience in a dynamic environment.

Preferable both internal and external communications experience in B2B, Food, or FMCG.

Working Conditions

Physical Demands – Continuously sitting for prolonged periods, as the job is administrative in nature.

Visual / Sensory – This position requires attention to detail, requiring attention with one or two senses at a time.

Work Environment – Work and environment fast paced, requiring ability to remain focused under pressure.

Mental Stress – There is pronounced pressure from deadlines, project management, accuracy or similar demands.

Travel Requirements

Based in Tampa corporate office with minimal travel requirements.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

A Career with Refresco

Refresco is passionate about empowering leaders who reflect our core values and live by our leadership behaviors. These behaviors encourage effective leadership within the business, and focus on leading courageously, empowering individuals, and driving company growth as one team. Joining our team as a people manager means you’ll be encouraged to evolve as a leader who prioritizes the success of both you and your team, to deliver results, whilst bringing your authentic self to work.

Benefits

Medical / Dental / Vision Insurance

Health Savings Accounts and Flexible Spending Accounts

Life and AD&D Insurance, critical illness, hospital indemnity, and accident insurance

Short-term disability and long-term disability

Pet Insurance

Legal Benefits

401(k) Savings Plan with Company Match

12 Paid Holidays

Vacation Days and Paid Sick Time Off Days

Well-being Benefit

Discount and Total Reward Programs

Any employment agency, person, or entity that submits a résumé to this career site or a hiring manager does so with the understanding that the applicant's résumé will become the property of Refresco Beverages US, Inc. Refresco Beverages, US Inc., will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.

Refresco Beverages US Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status or any other classification protected by federal, state or local law.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Food and Beverage Services

#J-18808-Ljbffr