Brand ManagerSpectrum Brands • Earth City, Missouri
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Brand Manager
Spectrum Brands • Earth City, Missouri
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job_description.job_card.job_descriptionLead portfolio assessments and SKU optimization to reduce complexity and strengthen profitability. Drive productivity initiatives and selective innovation for GloFish to reinforce brand relevance and drive trial. Collaborate with R&D, Supply Chain, and Packaging to bring products to market on time and on budget, ensuring compliance with brand architecture and category standards. Optimize pack architecture and pricing to support margin stability and operational efficiency. Oversee tariff impacts, regulatory compliance and private label requirements with accuracy and precision. Leverage consumer and retail insights to inform brand strategies, addressing fishkeeping barriers and identifying growth opportunities for GloFish. Monitor category, consumer, and competitive trends across aquatics hardgoods and lighting categories using Nielsen, Numerator, and other data sources. Conduct analyses to inform brand and portfolio strategies and identify growth or efficiency opportunities. Lead cross-functional project timelines and ensure alignment with internal stakeholders in collaboration with PMO. Partner with Supply Chain, R&D, and Package Engineering on cost optimization, regulatory compliance, and margin management initiatives. Communicate proactively with leadership, flagging risks, dependencies, and critical decisions. Collaborate with Sales, Finance, and Trade Marketing to drive profitable growth and ensure portfolio consistency across customers and channels. Partner with Sales and Trade Marketing on customer-specific programs and sell-in materials. Manage private label partnerships with discipline, balancing customer expectations with profitability. Partner with Brand Activation to ensure in-store, digital, and eCommerce presence aligns to brand strategy and shopper experience goals. Manage P&L responsibilities with a focus on gross margin, contribution margin, and cost containment. Partner with Finance to ensure accurate forecasting, resource allocation, and financial discipline. Track portfolio performance vs. plan, identify risks and opportunities, and recommend corrective actions. Work closely with Sales, Trade Marketing, Operations, Insights, and Brand Activation to ensure strategic alignment and seamless execution. Lead cross-functional teams through operationally complex workstreams. Ensure consistent messaging and disciplined brand governance across all consumer and customer touchpoints. Bachelor’s degree in Marketing, Business Administration or related degrees 5+ years in brand, portfolio, or product management within CPG or related industries. Proven success complex, multi-SKU portfolios brands in varying stages of maturity, from maintain / growth to harvest. Strong analytical and financial acumen with demonstrated P&L ownership, pricing strategy and margin optimization experience. Proven ability to lead cross-functional teams through operationally complex and compliance-heavy workstreams. Excellent communication, organizational and stakeholder management skills, with the ability to distill complexity into clear direction. Proficiency in analyzing syndicated data (Nielsen, IRI) and translating insights into actionable strategies. Skilled in project management, able to prioritize and manage multiple concurrent workstreams with precision. Detail-oriented mindset with the discipline required to drive portfolio simplification and long-term sustainability.
Job Summary
The Brand Manager of GloFish & Hardgoods Portfolio ($40M net sales, 300 SKUs) is responsible for driving performance across a mix of maintain and mature brands within the Aquatics division for North America (US & Canada). This role combines strategic brand stewardship for GloFish – a brand with maintain-to-grow potential – with disciplined portfolio management for Marineland, AquaTech, and Private Label Hardgoods to improve profitability, streamline operations, and ensure cross-brand consistency across retail and eCommerce channels.
This role requires a marketer who is both strategically minded and operationally strong, capable of balancing creativity and executional discipline. Success will be defined by improving GloFish through insight-led activation while optimizing the Hardgoods portfolio for long-term margin stability.
Primary Duties & Responsibilities
Brand Planning & Execution
- Lead annual brand planning for GloFish, Marineland, AquaTech, and Private Label Hardgoods, including strategic priorities, business objectives, and KPIs in collaboration with the Senior Director of Marketing.
- Define clear roles and success metrics across brands—balancing GloFish’s maintain / growth opportunities with portfolio stability and simplification across Hardgoods brands.
- Partner with Brand Activation to translate strategy into actionable plans and ensure consistent execution across digital, social, retail, and eCommerce channels.
Product & Portfolio Management
Consumer & Market Insights
Operational & Technical Leadership
Commercial Strategy & Execution
Financial Accountability
Cross-Functional Collaboration
Education and Experience Profile
Required Skills
Work Environment
Working conditions are normal for an office environment. This is a hybrid role (Tuesday through Thursday in the Earth City, MO office, Monday and Friday are work from home).
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Brand Manager • Earth City, Missouri
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