Digital Media Coordinator
Nexstar Media GroupLubbock, TX, USjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionExcellent presentation and communication skills Social networking skills Good sense of what's newsworthy Knowledge of online promotions and / or marketing Positive attitude, detail and audience oriented, good multitasking and organizational skills
Digital Media Coordinator
The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.
- Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
- Locate or generate appropriate non-news content for the same purposes
- Moderate all user-generated content
- Respond to private messages, and direct messages received on social media
- Respond to user generated content
- Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
- Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
- Research social media trends (while also analyzing internal social data / metrics) and recommend updates and changes to the social media strategy
Requirements & Skills :
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Media Coordinator • Lubbock, TX, US