Design Director

About Coyuchi

For over 30 years, Coyuchi has been connecting people to the restorative power of natural textiles and premium organic home goods. Coyuchi created a market for luxury organic home textiles before there was one by crafting luxurious, coastal, and vintage-inspired bedding, sheets, towels, and more. Coyuchi sources the finest organic fibers globally using 100% certified organic fibers and continues to innovate its products and business model to move the industry and the consumer toward sustainability and circularity, pioneering conscious luxury without compromise.

Coyuchi’s impact can be experienced across multiple channels including Coyuchi.com, our store in Point Reyes Station, a robust network of specialty retailers, hospitality accounts and partners like Saks, Bloomingdales, Nordstrom, Anthropologie as well as Amazon.

About the Role

The Design Director is responsible for developing the design direction for the brand and product at Coyuchi, incorporating the needs of the business, relevant trends in home furnishings and organic and sustainable textiles.The Design Director will provide concept and creative direction while overseeing design and development execution for all product categories that are appropriate to the business strategies and customer expectations.

You will be Responsible for

• Establishing and evolving the Brand design DNA direction, developing a home design style for Coyuchi that is cohesive, differentiated, and recognizable
• Amplify Coyuchi’s authority and leadership in organic practices, sustainable design innovation, exceptional quality, and California inspired luxury designs
• Establish a creative strategy for all categories (Bedding, Towels, Living Room Décor, Dining, Apparel), including design direction to expand into new categories
• Lead the Design creative function to meet Brand and Company goals ensuring appropriate product positioning, category expansion, product growth and margin targets
• Manage the seasonal design process, including off-calendar innovation, seasonal assortments, updates to existing programs and new launches : deliverables include inspiration, concept, big ideas, color palette, materials, print and pattern
• Manage the Design and Development calendar : organize activities, ensure timely hand-offs in line with business objectives and cross functional accountabilities
• Collaborate with Coyuchi’s Sourcing and Merchandising team, vendors and suppliers on R&D and innovation that advances Coyuchi’s standards and mission : developing new products, finishes, treatments, substrates, weaving / knitting techniques that meet Coyuchi’s standards (GOTS / GOLS / Fair Trade), quality and commercial goals
• Oversee internal Design team and manage freelancers (Fit Model, Technical Designers) and partners (Vendors, Print & Design studios). Manage consistency of design and construction details for all product specs. Closely oversee and approve the work of internal staff and freelancers.
• Monitor competitive market in home furnishings and related categories. Identify trends and inspiration
• Communicate directly with vendors and agents as needed to execute new designs and products. This may involve in person meetings and visits to vendors.
• Manage all tech packs and sample revisions through to approval of the design and product. Review development samples, swatches and lab dips.
• Provide design inspiration and design philosophy to marketing as needed to create a consistent point of view across the company.Involvement with product copy and photography as needed.
• Support Marketing initiatives to establish Coyuchi as a design authority. This may include working copy editors, photography, video, social platforms and media interviews.

What We’re Looking For