Field Marketing Manager

Job Description

Job Description

JARS Michigan - Field Marketing Manager

Ready to elevate your career path to a new all-time high?

JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.

Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.

Does this spark your interest? If so, we'd love to hear from you!

What we are looking for :

The Field Marketing Manager (FMM) is responsible for strategizing, planning and executing regional marketing initiatives that drive brand awareness, customer engagement and business growth at the local level. This role leads the charge on events management, thru-year strategic partnerships, activations and logistics coordination - ensuring seamless execution for all field marketing efforts.

Job Duties

• Manage, maintain and grow JARS thru-year partnerships within entertainment, sports, community and music to strengthen our brand awareness and authenticity.
• Conceptualize, develop and lead events with premium execution that elevate the JARS brand.
• Lead and manage field execution and logistics including all operational aspects of field marketing - infrastructure, assets, inventory, vendors, permits, staffing, budget, compliance, etc.
• Hire, train and coach JARS Street Team Brand Ambassadors.
• Leverage all parts of the marketing mix to create effective field marketing initiatives that drive sales and new customer traffic.
• Project management for marketing initiatives that are outside of the 4 walls of retail with strong cross-functional collaboration between sales, marketing, creative and retail.
• Identify market opportunities and innovation that authentically align with JARS.
• Create measurable goals and objectives for JARS field marketing programs and measure success with thorough evaluation of ROI.
• Stay up to date with cannabis regulations, policies and trends to ensure field marketing feasibility and success.

Success in this role requires creative thinking, operational excellence and nimble leadership. The JARS FMM is our boots on the ground that gives our consumers an emotional connection with the brand. A passion for community, project management and measurables results in a fast-paced environment is a must.

Requirements

Employee Benefits

JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business .