Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided)

Overview

Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) – Agoda

Join to apply for the Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) role at Agoda. This role is part of the Marketing Innovations Team, which identifies and develops new marketing channels with high growth potential.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our values include diversity, creativity, and collaboration, with a culture of experimentation and ownership.

What you’ll do

Spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels

Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights

Develop hypotheses, design experiments (e.g., A / B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth

Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using SQL or Tableau

Communicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders, including senior management

What you’ll need to succeed

Extensive Experience : 3-5 years in a Data Analyst role or in projects involving big data; preferably in tech, e-commerce, or digital marketing. Bachelor’s degree in Computer Science / Statistics / Math or related fields is a plus

Data-Driven Approach : Strong analytical skills with the ability to translate data into actionable insights; proficient in BI tools and data warehousing (e.g., SQL, Tableau, MS Excel)

Innovative Problem-Solving : Ability to tackle complex challenges non-linearly; capable of navigating the organization to gather information and implement innovative solutions

Strong Communication : Exceptional writing and verbal communication abilities; proficient in creating impactful, visually appealing presentations

Stakeholder Management : Ability to influence and persuade with different levels of stakeholders (including Senior Management) and strong commercial acumen

Nice to have

Experience in digital or social media marketing

Experience in hypothesis testing, statistical analysis, and using Python / R for data manipulation and analysis

Company values & culture

Our team emphasizes learning, diversity, creativity, and collaboration. We foster an environment where experts from around the world can grow and contribute to Agoda’s leadership in new marketing channels.

Equal Opportunity

Equal Opportunity Employer. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

Disclaimer

We do not accept unsolicited third-party or agency submissions. If we receive such submissions, we reserve the right to contact and hire the candidate directly without any recruitment fee.

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