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Email Marketing Analyst

Email Marketing Analyst

Hyperdrive RecruitingAllentown, PA, US
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Job Description

Job Description

We are looking for a talented Email Marketing Analyst to develop and execute multi-channel marketing campaigns in support of our strategic efforts across North America. We are a global leader in business data and analytics that delivers reliable business intelligence to help companies make informed decisions and grow with confidence.

This role is hybrid onsite 2 days per week in Allentown, PA

Job Duties :

  • Plan, execute, and optimize marketing campaigns across email, digital, and social media channels.
  • Run automated email marketing campaigns with a heavy focus on strategy and execution.
  • Partner with the sales team to identify opportunities for new campaigns and ensure alignment with sales goals.
  • Manage targeted advertising and content strategies across social media platforms.
  • Track campaign performance metrics and provide actionable insights for improvement.
  • Use marketing automation tools like HubSpot or Marketo to streamline processes and increase efficiency.

Ideal Background :

  • 2+ years of experience in a B2B marketing role with an emphasis on running email campaigns.
  • Strong in marketing automation tools like HubSpot or Marketo
  • Familiarity with CRM platforms (e.g., Salesforce, Microsoft Dynamics).
  • Strong analytical mindset with the ability to draw conclusions from data.
  • Excellent written and verbal communication skills.
  • Confident in decision-making and takes initiative.
  • Builds relationships effectively across teams.
  • Self-motivated with a desire to take full ownership of projects.
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