Digital Marketing Specialist (Search Engine Marketing)

Save lives, from the workplace to anyplace.

The National Safety Council is America's leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur.

We are currently looking for a Digital Marketing Specialist (Search Engine Marketing) to join us in our mission to save lives and prevent injuries.

Position Highlights :

The Digital Marketing Specialist drives high-performing paid media campaigns with a data-driven, strategic approach. Lead the planning, execution, and optimization of Search Engine Marketing (SEM) initiatives across major platforms-including Google Ads, Microsoft Advertising, Meta, and LinkedIn-leveraging best practices to maximize ROI. Utilize advanced audience targeting and in-depth analytics to engage B2B segments effectively, ensuring campaigns deliver measurable business impact and align with overall marketing objectives.

What You'll Do :

• Execution (50%)

Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations.

Develop and manage paid campaign strategies from concept through execution.

Monitor SEM trends and innovations to inform campaign improvements.

We're Looking for Someone with :

3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display.

Reasons You'll Love it here :

NSC cares about the safety, health, and overall well-being of our employees. We offer competitive benefits, resources, and tools to promote a work-life balance that supports employees during all phases of life. We offer the following :

st

year and 11 paid holidays

Our hiring process is designed to give you the opportunity to shine at each step. It starts with an assessment where you really showcase your drive for the role. From there, candidates selected for the first interview will discuss their skills and how they fit with our team. If you're a match, the second interview takes a deeper dive into your background and how you can contribute to our goals. After that, we'll make our final decision and let you know the outcome. This is our usual process, and we're excited to get to know you along the way!

NSC is a Recovery-Friendly Workplace.

We support individuals in or seeking recovery from substance use disorder by fostering a culture of respect, inclusion, and support. We provide access to confidential resources, reasonable accommodations, and a work environment that values your journey and contributions.

NSC is an equal opportunity employer.