JOB SUMMARY :
As a Creative Director, you'll work with the Creative and Site Teams to create intuitive, resonant experiences for the people who shop our products and services. You will use crafted design language to help customers reach their goals on our site, and you will play an integral role in crystallizing digital vision and strategy. You will be designing, but you will also be expected to understand your audience and make decisions that reflect their best interests. You're a designer-and digital experiences are your design language
MAJOR RESPONSIBILITIES / ESSENTIAL FUNCTIONS :
Conduct routine content audit to ensure the communication across our digital platforms is consistent and cohesive with the brand direction
Collaborate with UX designers to ensure content is delivered in the most impactful way to our consumers
Enable new means of interacting with our products within a brand right design language
Create compelling long-term strategies that allow content to scale, Use metrics and research to improve design communication and validate your work
Create brand guard rails for content across multiple marketing products while ensuring quality and consistency for the key target users
Produce customer journeys, persona's and content style guides to aid in business alignment
Create intuitive, resonant digital design experiences across all channels
Work closely with graphic designers, copywriters, publishers, product managers and other key stakeholders to bring your creations to life
Produce customer journeys, persona's and content style guides to aid in business alignment
Manage the Creative Team to produce best in class digital marketing assets
Perform additional duties and projects as assigned
QUALIFICATIONS :
Education Required : Bachelors preferred
Required or Acceptable Job-Related Experience :
At least 8 years of experience collaborating with design teams
Previous experience consuming or creating customer journeys and personas
Knowledge of CMS (Content Management Structures )Adobe Suites Expert, AEM Experience Preferred, UX / CX Experience
Years of Job-Related Experience Required : 8-10
Technical / Other Skills Required :
Experience in HTML, Understanding of Coding, Understanding of DAM Management
At least 8 years of experience working as a digital designer with strong insights of UX / CX knowledge
Passion for helping companies meet their goals and improve their focus on their target market
Passion for and knowledge of retail and fashion industries
Ability to craft compelling content to inspire and empower consumers
Ability to manage a multitude of projects at different facets in a fast-paced environment in a highly organized fashion
BENEFITS & PERKS :
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance :
Creative Director • Irving, TX