Executive Director of Communications and Marketing (Communications Leader)

Job Summary

The Executive Director of Communications and Marketing is responsible for developing and implementing data-driven marketing strategies that increase target audience engagement, including student enrollment and retention on the IU South Bend campus and increase IU South Bend's visibility in the community. Additionally, the Executive Director will serve on the Chancellor's Cabinet, establishing direct access to the identification and implementation of campus communications priorities and marketing initiatives.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and / or Communications Assistants.
• Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
• Reviews drafts of communications and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
• Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
• Assists in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
• Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
• May provide guidance to lower-level Communications Leaders.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

WORK EXPERIENCE

Required

SKILLS

Required

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

IU South Bend Campus

South Bend, Indiana

Advertised Salary

Salary Range : $109,000.00 - $119,000.00 per year

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level : Sr. Operational

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Communications Generalist

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Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring.See Indiana University Notice of Non-Discrimination here which includes contact information.