Head of Growth

The Reality Check

We're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager RIGHT NOW, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading.

What You'll Actually Do

Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team.

Core Ownership Areas

Performance Marketing (Hands on Keyboard)

• Personally manage and optimize $500K-$1M / month in Meta / Google spend
• Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF
• Design geo-targeted campaigns for our retail partners (especially Kroger launch)
• If you haven't touched Facebook Ads Manager this week, this isn't for you

Creator & Influencer Excellence (Direct Relationships)

TikTok Shop & Retail Activation

Brand-Side Experience Only We exclusively hire from brands. Period. No agencies. No exceptions. If you've spent your career spending other people's money without P&L accountability, this role isn't for you.

Must Have :

Prove You're Real

We will ask you to :

What Success Looks Like

Day 1 : You're in our ad account optimizing campaigns Week 1 : You've cut CAC by 15% through immediate optimizations Month 1 : Kroger launch campaigns live with your hands on keyboard Month 3 : TikTok Shop at $500K+ / month, 20+ new creators whitelisted Month 6 : Revenue doubled, you've earned the right to hire support

Compensation

Why This Role Matters

Our founder is spread across three brands. You'll have full autonomy AND significant equity to build the growth engine. But you have to BUILD it yourself first, not manage others to do it.

Do NOT Apply If :

To Apply

Send ONLY these three things :

Subject line : "I personally scaled [Brand] from $X to $Y"

No agencies. No "I managed someone who did this." No exceptions.

If you're still reading and can actually do what we're asking, you'll build serious wealth here through our equity plan. But you have to be able to DO THE WORK, not talk about it.

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