Senior Manager, Paid Media (YouTube)

Senior Manager, Paid Media (YouTube)

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE

• Proven success profitably scaling new and existing brands on YouTube.
• Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel / Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
• Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.
• Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.
• Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.

EXPERIENCE : 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+ / year.

YOUR ROLE

You are a YouTube performance marketing expert who will take full ownership of Launch Potato's YouTube business. This is a career-defining opportunity : you'll be responsible for significantly scaling one of our most important growth channels while maintaining profitability.

You'll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you'll push the limits of what's possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms (streaming, TV, Meta, TikTok).

This role has a clear growth path to leading performance video across brands and verticals within Launch Potato's portfolio.

OUTCOMES (PERFORMANCE EXPECTATIONS)

SUCCESS LOOKS LIKE

COMPETENCIES

NICE TO HAVES

Total compensation is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.