Social Media & Digital Engagement Manager

Job Description Summary The Social Media & Digital Engagement Manager helps develop the strategy for and owns execution of Chapman University’s digital footprint per Strategic Marketing and Communications (SMC) direction. Reporting to the Assistant Director, Digital Content & Experience, the Manager is responsible for the administration, content development and management of institutional social media sites (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.) to maximize engagement and build brand awareness. This includes collaboration on the institutional editorial calendar, annual social media strategy creation, reputation and sentiment tracking. They will support and implement digital marketing projects including online advertising campaigns, social media analytics and digital footprint dashboard. They will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media / digital landscape evolves.

This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week. Responsibilities Drive Institutional Social Media Strategy

Community and Brand Building

• Oversee and maintain the Chapman University institutional Facebook pages, Twitter accounts, Instagram accounts, TikTok account, LinkedIn account and other institutional social network sites to engage with current students, alumni, parents, community, donors and prospective students.
• Work with departments within University Advancement, SMC, Admissions, and other campus partners to maximize engagements on social media accounts across the institution.
• Manage and facilitate social media communities by responding to social media posts and tags and develop discussions.
• Cover and provide social media coverage for several institutional events, including producing live stories and posts.
• Generate content or execute content generation for evolving social media practices .
• Track and monitor sentiment of online accounts.
• Manage social media aggregation tools such as Curator.io.
• Develop key relationships with influencers across social media platforms. Develop and manage influencer / ambassador program.

Reputation Management

Plan & Execute Social Media & Digital Content

Track Performance & Optimize

Supervise Social Media Student Workers

Collaborate with Campus Partners & Provide Social Media Support and Training

Monitor school and department social media accounts to ensure quality and consistent execution of branding and messaging.

Required Qualifications

Desired Qualifications