Digital Content Producer

Digital Producer

The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.

Essential Duties & Responsibilities :

• Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
• Aggressively breaks news on digital platforms before competing news outlets
• Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
• Promotes content Facebook, Twitter, Youtube and other social media platforms
• Monitors data on page views and video views, promoting content appropriately to maximize reach
• Monitors email, social media and other media sources for story leads and ideas.
• Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
• Keeps content updated on website home page and social media platforms
• Use our social media and website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Adapts quickly to changing technology and new platforms
• Finds new ways to use social media and our website to engage with viewers

Requirements & Skills :

Physical Demands & Work Environment :

The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.