Senior Director Products

The Senior Director, Product for Real ID Strategy is responsible for defining and driving Acxiom’s comprehensive Real ID product strategy, spanning conception, market definition, development, commercialization, and lifecycle management. This leader serves as the central connection point between data, technology, compliance, and go-to-market teams, ensuring Acxiom’s Real ID solutions advance industry leadership in identity resolution, privacy-first innovation, and cross-channel interoperability.

As a key member of the Product Leadership Team, this role partners closely with engineering, legal, privacy, security, marketing, and commercial teams to design and deliver trusted, compliant, and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.

Duties and Responsibilities

• Develop and execute a long-term roadmap for Acxiom’s Real ID and identity resolution products, aligning business priorities, client needs, and market dynamics.
• Direct the Real ID product portfolio from concept through launch, adoption, and optimization, ensuring alignment with privacy regulations (CPRA, GDPR, HIPAA) and interoperability standards.
• Act as the central hub between design, engineering, legal, compliance, marketing, and distribution to ensure strategic alignment and seamless product delivery.
• Perform market research, competitive analysis, and voice-of-client studies to inform product positioning and differentiation.
• Promote emerging technologies (identity graph enhancement, consent management, privacy-preserving tech) to maintain Acxiom’s leadership in ethical identity management.
• Build and maintain business cases, pricing models, and go-to-market strategies to maximize revenue growth and profitability across Real ID offerings.
• Evaluate buy / partner / build options to accelerate product maturity and ecosystem connectivity across platforms and partners.
• Partner with Acxiom’s Legal, Privacy, and Security teams to embed compliance and permissible data use across every stage of product design and execution.
• Provide progressive leadership to a high-performing product management team, mentor emerging product talent, and represent Acxiom’s Real ID thought leadership externally at conferences, industry panels, and client forums.

Required Qualifications

Preferred Qualifications

Primary Location City / State

Home-based - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants : Please see our CCPA / CPRA Privacy Act notice here (https : / / www.acxiom.com / wp-content / uploads / 2023 / 01 / CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf).

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