Social Media Specialist

Position Summary

The Social Media Specialist supports the strategy, content creation, and daily management of Phoenix Childrens social media presence across multiple platforms. This role brings the health systems brand, mission, and values to life online through engaging, informative, and consistent social media storytelling. The specialist assists with developing, posting, monitoring, and reporting on content that builds community engagement and strengthens Phoenix Childrens reputation as a leader in pediatric healthcare. This role requires creativity, attention to detail, strong writing and visual communication skills, and the ability to collaborate across departments to highlight stories that inspire and inform. The Social Media Specialist works closely with the Social Media Manager and other members of the Creative Strategy and Communications teams to ensure all social media efforts align with organizational goals and brand standards.

Position Duties

Social Media Content & Community Management

Develop and publish content across Phoenix Childrens social media channels, including Facebook, Instagram, LinkedIn, and YouTube.

Draft and schedule posts using social media management tools such as SproutSocial.

Engage with audiences by responding to comments, reviews, questions, and messages in a timely and professional manner.

Monitor community feedback and escalated sensitive inquiries as needed.

Support clinician and executive social media accounts while maintaining brand voice and professionalism.

Stay up to date with trends, platform updates, and best practices in healthcare and social media communications.

Content Creation & Curation

Produce visual and written content that aligns with the Phoenix Childrens brand tone, style, and messaging.

Use a video?first approach, creating short?form vertical videos that reflect current styles and platform aesthetics.

Capture photos and short videos at events, clinics, and campus locations to highlight staff, patients, and community stories. Comfortable with real?time posting from events.

Conduct interviews on and off camera with families and staff to support storytelling.

Assist in editing and creating platform?specific social media graphics and / or videos.

Maintain and update content calendars to ensure strategic alignment across platforms and campaigns.

Partner with internal departments, including clinicians and marketing colleagues, to curate and repurpose relevant content.

Measurement & Reporting

Track engagement, reach, and other KPIs across all social media channels.

Compile monthly analytics reports to assess content performance and audience trends.

Recommend opportunities for improvement and experimentation based on data insights.

Brand Support & Training Assistance

Ensure all content follows Phoenix Childrens brand guidelines.

Maintain and update training materials for clinical and departmental social media accounts.

Support the Social Media Manager in organizing quarterly training sessions and providing one?on?one guidance to account administrators.

Perform miscellaneous job?related duties as requested.

Mission, Vision, and Values

Mission : To advance hope, healing, and the best healthcare for children and their families.

Vision : Phoenix Childrens will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research, and advanced medical education.

We realize this vision by :

Offering the most comprehensive care across ages, communities, and specialties.

Investing in innovative research, including emerging treatments, tools, and technologies.

Advancing education and training to shape the next generation of clinical leaders.

Advocating for the health and well?being of children and families.

Values :

We place children and families at the center of all we do.

We deliver exceptional care, every day and in every way.

We collaborate with colleagues, partners, and communities to amplify our impact.

We set the standards of pediatric healthcare today, and innovate for the future.

We are accountable for making the highest quality care accessible and affordable.

Education and Experience

Bachelors degree

in Communications, Public Relations, Marketing, Journalism, or a related field.

Two (2) or more years of professional experience in social media, digital marketing, or a related field.

Experience with social media management tools (e.g., SproutSocial, Hootsuite).

Basic photography, videography, and editing experience.

Graphic design experience for social platforms (e.g., Canva, Adobe Express).

Experience in healthcare or nonprofit environments.

Preferred Skills

Excellent understanding of Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and emerging platforms.

Strong writing, editing, and storytelling skills for social media audiences.

Understanding of social media KPIs, SEO basics, and Google Analytics metrics.

Highly organized with attention to detail and ability to manage multiple projects.

Collaborative mindset and ability to work effectively across teams.

Physical Requirements

Climbing Occasionally

Feeling (sensing textures and temperatures) Occasionally

Fine Motor Skills (pinching, gripping, etc.) Occasionally

Hearing Occasionally

Pushing / Pulling Occasionally

Reaching Occasionally

Sitting Occasionally

Standing Occasionally

Stooping / crouching / kneeling / crawling Occasionally

Talking Occasionally

Tasting / smelling Occasionally

Walking Occasionally

Near Vision Occasionally

Far Vision Occasionally

Color Discrimination Occasionally

Use of keyboard, mouse, and / or computer equipment Occasionally

Lift up to 35 pounds without assistance Occasionally

Lift more than 35 pounds without assistance Occasionally

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