Social Media Coordinator

About North Park

Founded in 1891, North Park University is a Christian university affiliated with the Evangelical Covenant Church of over 3,200 students from around the country and the world.

North Park University is located in the Albany Park neighborhood of Chicago, one of the most ethnically diverse zip codes in the United States. It is nine miles from downtown Chicago. The North Park campus has often been referred to as an oasis in the heart of the city – a place where students from urban, rural, and suburban backgrounds alike can call home. And all of this within the major metropolitan backdrop of Chicago : one of the world’s largest and most diversified economies, renowned for its museums and music, and voted best large city in the U.S. for four years in a row by Condé Nast Traveler.

Mission

The mission of North Park University is to prepare students for lives of significance and service through education in the liberal arts, professional studies, and theology.

Vision

Building on our core institutional identity—Christian, city-centered, intercultural—our vision is to create a university of uncommon character and enduring excellence, where faith, learning, and service meet.

Position Summary

The social media coordinator is part of the UMC communications team. The role's primary responsibility is to plan and produce shareable video, photo, and written content for existing and emerging social media platforms to raise the visibility of North Park University and to support enrollment marketing efforts. Target audiences include prospective, current, and former students; student families; and related communities. The role requires familiarity with North Park's editorial and branding style guides and typically oversees a student worker.

ESSENTIAL DUTIES

• Conceptualize and produce shareable content across multiple social media platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube) to promote North Park University and advance the institution’s strategic communications goals
• Leverage social media to promote North Park University, generate brand awareness, grow brand loyalty, and drive an increase in enrollment
• Execute and update the existing social media strategy, with a focus on brand storytelling and thought leadership
• Manage the social media editorial calendar; meet with key stakeholders to ensure that constituent needs are met
• Foster community engagement with North Park University across social media platforms, responding to comments and direct messages in a timely manner
• Maintain an understanding of higher education social media best practices, North Park’s key goals and audiences, media genres and techniques, and publishing platforms
• Produce media consistent with university policies, programs, branding, style, timelines, and deadlines
• On an assigned schedule, analyze data, draw actionable insights, and report on the effectiveness of the university’s shareable digital content in achieving strategic communications goals
• Review and monitor analytics with the UMC team; suggest recommendations for future actions and improvements to optimize performance and matriculation
• Attend university events for social media coverage, and sometimes photographic coverage
• Other duties as assigned

Work Schedule Expectations : Requires some evening and weekend availability to cover university events. UMC is on a hybrid schedule : remote Mondays and Fridays, in-person Tuesdays–Thursdays.

Salary Range : $52,000 - $56,000 Annually

Requirements

Benefits