Commerce Media Sr. Analyst

Commerce Media Team Member

Position is open to all PepsiCo hubs : NYC, Purchase, Plano, or Chicago

Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo Commerce Media Team, a dynamic team that brings together the science of data with media insights and activation.

Within this data driven team, you will play a key role in driving the future of Commerce Media Strategy and enabling a deep performance marketing practice to apply to our investments in retailer media.

You will partner with Omni Marketing to advance key commerce media strategies and operations, delivering media execution across priority retailers. Your focus will be on enhancing omni-channel ROI by innovating media and data capabilitiesleveraging retailers' scaled first-party data to drive conversion through increasingly addressable and blurred marketing funnels.

You will have regular exposure to senior leadership, requiring you to stay attuned to their evolving priorities and act as a strong communicator and influencer. Success in this role depends on your ability to proactively engage a broad matrix of stakeholders and drive transformation in a rapidly evolving landscape. As privacy regulations tighten and retailers increasingly capitalize on their first-party data, your ability to think creatively, remain solution-oriented, and approach challenges with curiosity will be essential in shaping the future of these partnerships.

Responsibilities

• Become a trusted Commerce Media advisor for key customers internally and externally, influencing capability development and media innovation.
• Own, develop, execute, measure, and optimize omni media programs in collaboration with Shopper Marketing, Sales and external customer partners.
• Coordinate strategy and thought leadership for paid search, our top-priority eComm tactic, partnering closely with hands-on-keyboard team for implementation to drive connectivity and collaboration across search and display media.
• Provide hands on keys activation of onsite display activity within proprietary customer platform.
• Deliver support on strategic projects, including RMN insights agenda, ROI Engine, new capability development, internal share-outs, etc.
• Manage commerce media budgets across Kroger channels, working cross-functionally with internal stakeholders to make key decisions rooted in business objectives.
• Cultivate a strong partnership with KPM, representing PepsiCo's media priorities while driving alignment on targeting strategy and measurement best practices.
• Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations.
• Elevate omni-channel collaboration between key stakeholders, working effectively within a matrixed team to deliver a synthesized holistic approach to Commerce Media.
• Promote and foster a "learning culture" by monitoring the latest industry thinking and innovation to inform direction for future strategies / plans.
• Support cross-functional activation of select coupon and digital promotion execution.
• Lead the development of Kroger's paid search strategy in partnership with the Search and Shopper Marketing teams, ensuring campaigns are aligned to brand priorities and optimized for performance.
• Co-own annual and in-flight search budget planning process, inclusive of learning agendas, pacing oversight, and senior stakeholder alignment.

Compensation and Benefits :

Qualifications