Marketing and PR Executive

Marketing Role

Work closely with the marketing manager and marketing team to increase brand awareness, drive customer acquisition, retention and engagement while ensuring consistency of brand messaging. A key part of the role is building relationships with third parties such as media, partners, affiliates (such as Tourist Boards), advertising agencies and designers.

Responsibilities

Branding

• Brand Ambassador ensure the brand and brand values run through the DNA of the whole business.
• Initiate innovative ways to communicate the brand to both existing and new customers.
• Keep the brand fresh and ahead of the competition.
• Responsible for all internal marketing communications.
• Direct Mail / Print / Advertising.
• Responsible for the planning, production and reporting of all Ski world direct mail materials, liaising closely with the CRM Executive to segment customer data for mailings.
• Responsible for the planning, coordination, compilation, layout, design image selection, proofing and distribution of Ski world brochure(s) and all other direct marketing and ensuring projects meet all required deadlines.
• Responsible for annually updating and delivering overseas branding and collateral ensuring deadlines are met.
• Always looking for innovative ways to deliver a better customers experience each season.
• Responsible for stock control of office-based marketing collateral (including uniform and branded office stationery) and for brochure / direct mail office-based dispatch ensuring client details are entered on the CRM where required.
• Responsible for ensuring the CRM database is updated on receipt of notification of any direct mail returns.
• Assist with identifying ways to improve marketing communications with other areas of the business including B2B agency communications and recruitment drives in line with business objectives.
• Responsible for the production, implementation and reporting of all offline advertisements and sponsorships.
• Work closely with the advertising agency to come up with new and creative ways to reach target markets with promotional messages.
• Assist with the management of design agencies and workflow to meet agreed business deadlines.

PR & Awards

Content

Reports