Senior Manager, Marketing Portfolio and Analysis

Strategic, Data-Driven Marketing Leader

We are looking for a strategic, data-driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs.

As the Senior Manager, Portfolio & Analysis, you'll be responsible for unifying the view of marketing efficiency connecting spend, pipeline, and ROI across channels (paid search, paid social, programmatic, display, and emerging digital). You'll act as the key business partner to regional marketing, finance, and analytics teams to optimize budgets, inform investment decisions, and ensure marketing performance aligns with company growth objectives.

This role sits at the intersection of strategy, analytics, and operations ideal for someone who enjoys turning data into direction, building systems of insight, and driving cross-functional accountability for performance.

This role is based in San Francisco.

Responsibilities :

• Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework guiding where and how budgets are deployed across channels, funnels, and audiences.
• Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals.
• Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios.
• Identify portfolio-level opportunities and trade-offs shifting investment based on marginal efficiency and saturation signals.
• Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel.
• Anchor on North Star metrics and reporting structure for performance marketing efficiency (CAC, LTV : CAC, ROI, payback period, MQL-to-pipeline conversion, etc.).
• Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms.
• Build and maintain dashboards and scorecards (in Looker, Tableau, or BigQuery) that provide real-time visibility into performance.
• Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders.
• Work cross-functionally to improve data capture, attribution, and channel-level insight granularity.
• Conduct deep-dive analyses to evaluate channel performance, cohort efficiency, and incremental impact.
• Partner with channel leads (SEM, Paid Social, Display) to identify efficiency drivers and recommend actionable optimizations.
• Run what-if and sensitivity analyses to inform investment decisions under different pipeline or efficiency scenarios.
• Translate complex data sets into clear narratives and executive-ready insights.
• Collaborate with Global Performance Strategy, Regional Marketing, and Finance on annual and quarterly planning.
• Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling.
• Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce.
• Serve as the center of excellence for financial discipline, pacing governance, and performance accountability across paid media.
• Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning.
• Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio).
• Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution.
• Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases.
• Understanding of digital channel data structures (Google Ads, LinkedIn, Meta, DSPs) and their integration with CRM and BI systems.
• Comfort working across attribution models (last touch, MTA, MMM, incrementality) and translating findings for non-technical stakeholders.

Minimum Qualifications :

Preferred Qualifications :

Equal Opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms / recruiters. Airwallex will not pay any fees to search firms / recruiters if a candidate is submitted by a search firm / recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms / recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.