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Associate Brand Manager (Telecommunications)
Associate Brand Manager (Telecommunications)The Judge Group • New York City, NY
Associate Brand Manager (Telecommunications)

Associate Brand Manager (Telecommunications)

The Judge Group • New York City, NY
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Position Overview

As an Associate Brand Manager , you will play a key role in supporting the brand marketing strategy for our Value’s portfolio, including Straight Talk, Tracfone, Walmart Family Mobile, and Simple Mobile . You’ll help shape how these brands show up in the market, drive performance through strategic messaging, and ensure brand consistency across all channels.

Key Responsibilities

  • Sponsorship Strategy & Activation :

Lead the development and execution of sponsorship initiatives, including partner selection, strategy implementation, asset delivery, internal coordination, and performance reporting.

  • Messaging Strategy :

    • Own and evolve brand value proposition messaging. Ensure alignment with brand positioning and voice across all marketing efforts.

  • Cross-Functional Collaboration :
  • Partner with PR to align earned media narratives with business goals.
  • Collaborate with the Social team to develop both organic and paid brand expressions.
  • Work with creative agencies and internal teams to optimize messaging performance.
  • Brand Stewardship :

    • Champion brand strategy, guidelines, and audience insights across the organization to ensure consistent and effective brand representation.

  • Insights & Optimization :

    • Support creative testing and messaging studies. Apply insights to continuously improve brand performance and campaign effectiveness.

  • Marketing Brief Review :

    • Ensure all briefs align with brand strategy and messaging proof points.

  • Market Monitoring :

    • Stay informed on industry trends and competitor activity to inform brand strategy.

    Required Qualifications

  • Bachelor’s degree or equivalent work experience.
  • Minimum of 4 years of relevant experience in brand marketing or related field.
  • Strong written and verbal communication skills.
  • Proficiency in Google Workspace (Slides, Docs, .
  • Highly organized with the ability to manage multiple projects in a fast-paced environment.
  • Self-starter with a strong sense of urgency and problem-solving skills.

    • Preferred Qualifications

  • Experience managing a portfolio of brands.
  • Background in the telecommunications industry.
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