Senior Paid Search Marketing Manager

Senior Paid Search Marketing Manager

LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.

Responsibilities :

• Track pacing and paid search budgets across different Google and Bing
• Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
• Identify trends and insights and optimize spend and performance based on the insights
• Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
• Plan, implement, and measure experiments and conversion tests
• Collaborate with internal teams to build landing pages and optimize user experience
• Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with the SEO team to align on content and keyword strategy

Qualifications :

Target pay ranges based on Geographic Zones

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

About LaunchDarkly :

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by :

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

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