HigherEd - Salesforce Marketing Cloud Solution Architect

IntraEdge is seeking a seasoned Salesforce Marketing Cloud Architect with a deep understanding of higher education to join our team. This role is pivotal in designing, implementing, and optimizing comprehensive marketing automation solutions for our clients in the higher education sector. The ideal candidate will possess a strong blend of technical expertise and strategic thinking to drive successful marketing campaigns and improve student recruitment, engagement, and retention. Location : United States / Canada Are you a visionary Salesforce Marketing Cloud Solution Architect with a passion for transforming higher education with Marketing Cloud? IntraEdge is seeking a highly skilled and experienced Salesforce Marketing Cloud Solution Architect to lead the design, development, and implementation of innovative marketing solutions for the higher education industry. The ideal candidate will possess a deep understanding of higher education marketing challenges and opportunities, as well as a proven track record of success in leveraging Salesforce Marketing Cloud to drive student recruitment, engagement, and retention. Responsibilities : Lead the architecture and design of complex Salesforce Marketing Cloud solutions aligned with higher education business , including data integration, cleansing, and , SMS, mobile, and social media (Sales Cloud, Service Cloud, Education Cloud) utilizing the Marketing Cloud Connector and external , sales, and alliances team to develop a go-to-market strategy with prescribed service offerings for higher education , proposals, and Qualifications : Bachelor's degree in Marketing, Information Technology, or related field.5+ years of experience in Salesforce Marketing Cloud implementation and , Automation Studio, and Interaction , analytics, and , SMS, mobile marketing, and social media Additional Considerations for : Knowledge of industry standards and regulations (, FERPA, GDPR, CAN-SPAM, etc).Experience with data analytics and reporting tools (, Tableau, Google Analytics).Understanding of marketing automation platforms and If you're a passionate and results-oriented solution architect who thrives on creative problem-solving, we want to hear from you!