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Director, GTM Change Management
Director, GTM Change ManagementEquinix • Dallas, TX, US
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Director, GTM Change Management

Director, GTM Change Management

Equinix • Dallas, TX, US
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Director, Change Management

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes youbecause when you feel valued, you're empowered to do your best work.

Job Summary

The Director, Change Management is a key leadership role within GTM Transformation, responsible for shaping the narrative and driving adoption of strategic change across the CRO organization. This role defines the "why" and "what" of change, crafts compelling storylines, and partners with Enablement to embed transformation into the rhythms of Sales, Marketing, and Customer Success. Operating within a global, matrixed environment, the ideal candidate brings a blend of strategic communication, change leadership, and cross-functional influence.

Responsibilities

Change Narrative & Strategic Communication

  • Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities
  • Craft compelling case-for-action messaging that resonates across diverse stakeholder groups
  • Translate complex transformation programs into clear, engaging communications for global audiences

Role-Based Impact & Experience Design

  • Create role-based "day-in-the-life" views to illustrate how change will impact frontline teams
  • Partner with GTM leaders to ensure messaging reflects regional and functional nuances
  • Support the design of future-state experiences that drive clarity, confidence, and engagement

    • Enablement & Adoption Partnership

  • Collaborate with Enablement to embed change into CRO cadences, training, and communications
  • Ensure front line teams are equipped with the "how" of change through scalable enablement strategies
  • Track adoption metrics and feedback to continuously improve change delivery

    • Transformation Activation Support

  • Support the launch of new operating models, sales plays, and use cases by aligning messaging and engagement strategies
  • Partner with Program Management and Strategy leads to ensure cohesive delivery across transformation workstreams
  • Facilitate stakeholder engagement through structured communications, forums, and feedback loops

    • Cross-Functional Collaboration

  • Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications
  • Align messaging across Sales, Marketing, and Customer Success to ensure consistency and relevance
  • Contribute to executive and board-level narratives that reflect transformation progress and impact

    • Continuous Improvement & Best Practice

  • Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches
  • Maintain a library of reusable assets, frameworks, and playbooks to support future transformation efforts
  • Champion a culture of transparency, inclusion, and enterprise-first thinking

    • Team & Capability Development

  • Contribute to the build-out of the GTM Transformation team of the future
  • Coach team members to strengthen strategic thinking, business acumen, and executional discipline
  • Champion a culture of agility, transparency, and enterprise-first thinking

    • Qualifications

    Knowledge and Experience

  • Education : Bachelor's degree in Communications, Organizational Development, Business, or a related field or equivalent experience
  • Experience : Solid / 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations
  • Industry Exposure : Experience in technology, SaaS, or data centre environments preferred
  • People management : solid experience of leading, coaching and developing a team of change specialists

    • Skills and Attributes

  • Global Perspective : Proven ability to lead change across diverse geographies and cultures, with sensitivity to regional nuances
  • Strategic Communication : Exceptional storytelling skills with the ability to simplify complexity and drive emotional engagement
  • Change Leadership : Demonstrated success in leading change initiatives from design through adoption
  • Collaboration & Influence : Strong stakeholder engagement and relationship-building skills across all levels
  • Operational Acumen : Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success
  • Tools & Frameworks : Familiarity with change management methodologies (e.g., Prosci, Kotter), and experience with enablement platforms and communication tools
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    Change Management • Dallas, TX, US

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