Director of Public Relations

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Director of Public Relations for a hybrid role based in Dallas, Texas. This is a full-time permanent opportunity with a fast-growing, multi-location fitness and wellness brand known for its energetic, purpose-driven culture and commitment to helping people live healthier, more active lives.

You’ll join the Marketing and Communications team to lead public relations strategy, media engagement, and reputation management across a national network of fitness centers.

Director of Public Relations Responsibilities :

Develop and execute a comprehensive external communications and media relations strategy aligned with company objectives.

Elevate brand awareness and credibility through proactive media engagement and storytelling.

Manage and maximize the value of PR agency partnerships through strategic planning and performance oversight.

Collaborate with agency partners on proactive initiatives, issues management, and crisis communications.

Monitor media coverage, public sentiment, and emerging trends to identify risks and opportunities.

Partner with the Director of Social Media to ensure message consistency and manage reputational matters across channels.

Coordinate media inquiries, speaking engagements, awards submissions, and community outreach.

Review and oversee all press materials, including releases, media alerts, talking points, and briefing documents.

Manage the company’s speaker bureau and identify opportunities for executive visibility and thought leadership.

Collaborate cross-functionally with Operations, Fitness Programming, Risk & Compliance, and other departments to ensure message alignment.

Oversee PR tools, vendor platforms, and budget management.

Provide monthly, quarterly, and annual reports on PR performance and outcomes.

Foster professional growth and development within the marketing team and manage one direct report.

Director of Public Relations Qualifications :

Bachelor’s degree in Public Relations, Communications, Journalism, or related field.

8–10 years of progressive experience in PR, communications, or corporate reputation management.

Proven success developing and executing PR strategies for consumer-facing brands.

Strong writing, editing, and storytelling skills with meticulous attention to detail.

Experience working directly with media and proficiency in AP Style.

Demonstrated ability to build relationships and influence across all organizational levels.

Experience managing agency partnerships and PR vendor platforms.

Skilled at balancing multiple priorities in a fast-paced, high-growth environment.

Comfortable working with hybrid and remote teams.

Proficiency in Microsoft Office Suite (Outlook, Word, Excel).

Strong interpersonal skills and a leadership style rooted in empathy and professionalism.

Background or strong personal interest in the fitness, wellness, or active lifestyle industry (preferred).

Experience managing PR for multi-location consumer service or retail environments (preferred).

Perks & Benefits :

Competitive compensation package.

Comprehensive medical, dental, and vision insurance.

401(k) plan with company match.

Paid vacation, holidays, and sick time.

Complimentary membership and guest privileges at company facilities.

Discounts on personal training and wellness programs.

Supportive leadership focused on professional development and collaboration.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.

EOE / M / F / D / V / SO

Inclusive Hiring Practices

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit .

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