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Marketing Communications Strategy Director
Marketing Communications Strategy DirectorLMD • Columbia, MD, US
Marketing Communications Strategy Director

Marketing Communications Strategy Director

LMD • Columbia, MD, US
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LMD - a change agency, is a woman-owned small business seeking an experienced  Marketing Communications Strategy Director  to join our fast-paced, award-winning, full-service marketing & communications team.

The successful candidate will be the primary owner of brand, messaging, and integrated campaign strategy for assigned accounts and the day-to-day steward of execution quality.

You’ll translate research and data into differentiating brand strategies, messaging platforms, and marketing and communications campaigns for our clients.

This role sits within the Strategy org and partners closely with Research & Analytics, Creative, Digital, and Account teams.

Key Responsibilities :

  • Lead development of brand strategies and messaging platforms informed by research.
  • Build integrated branding, marketing, and campaign strategies (audience segmentation, channel / mix, creative briefs, KPIs).
  • Facilitate client workshops and working sessions; present strategy and rationale to senior stakeholders.
  • Work with Research Director, research analysts, and VP of Strategy to turn research into actionable strategies; define measurement plans and performance reviews; recommend optimizations.
  • Translate strategy into clear briefs; partner with the creative team to align messaging and campaign objectives with creative direction.  Oversee campaign execution and monitoring results.
  • Provide day-to-day direction, mentoring, and feedback to Content and Communications Specialists; model LMD values in all interactions.
  • Serve as a visible strategic partner to clients; maintain strong relationships and contribute to proposals / pitches as an SME.

Qualifications :

  • Minimum of 10 years in brand / marketing communications strategy track record, leading integrated campaigns from strategy through execution.
  • Familiarity with the federal communications environment and working with public-sector clients is essential.
  • Marketing / advertising agency experience is strongly preferred.  Exceptional writing and storytelling; ability to synthesize research into persuasive messaging.
  • Experience partnering with researchers / analysts; comfort with KPIs, dashboards, and optimization cycles.
  • Collaborative team player who embodies LMD’s values of people, exploration, positive change, and integrity.  Bachelor’s degree in a relevant field (e.g., social sciences, statistics, marketing).
  • U.S. citizen with the ability to obtain Public Trust Clearance.
  • Applicants within 60 miles of our headquarters are strongly preferred.

    • Job Location(s) :

  • This position is a  fully remote position.

    • Salary Range :

  • $90,000 - $110,000  a year Benefits : We offer a work environment that encourages personal and professional growth and a generous benefits package : Health Ins with HRA plan Dental Ins Vision Ins Short-Term Disability Ins Term Life and AD&D Ins Voluntary Critical Illness, Accident, Hospital, and Pet Insurance Holidays (12) Vacation Leave Sick Leave Personal Mental Health Days Volunteer Time Off Bereavement Leave Parental Leave 401(k) Profit Sharing FSA and DCA plans Training Budget Remote Work Stipend In-person & Virtual Team Building & Training LMD is an Equal Opportunity Employer and is subject to VEVRAA requirements.
  • Employment opportunities at LMD are based on one's qualifications and capabilities to perform the essential functions of a particular job.

    • All employment opportunities are provided without regard to race, color, religion, sex, national origin, marital status, age, veteran status, protected veteran status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law, unless such disability, even with reasonable accommodation, prevents the applicant from being able to perform the essential functions of a job.

  • Further, LMD will not retaliate against or condone retaliation against any person or group of persons who oppose actions, treatment, or conduct they believe to be discriminatory.

    • By applying for a position with us, you agree to our participation in the E-Verify program.

  • If you are offered employment, you must provide documentation verifying your identity and legal authorization to work in the United States, in compliance with federal law.
  • LMD will not accept solicitations from recruiters, placement firms, or development firms seeking to do business with LMD.
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