Talent.com
Growth and Engagement Marketing Lead (DTC Channels)
Growth and Engagement Marketing Lead (DTC Channels)Outcomes4Me • Boston, MA, US
Growth and Engagement Marketing Lead (DTC Channels)

Growth and Engagement Marketing Lead (DTC Channels)

Outcomes4Me • Boston, MA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Growth and Engagement Marketing Lead (DTC Channels) Location :

  • Boston Company Overview Outcomes4Me is on a mission to democratize healthcare and improve outcomes by empowering every cancer patient, whomever and wherever they are, with the tools and resources that enable them to take a proactive approach to their care.
  • Founded in 2017, our award-winning AI-driven platform provides personalized evidence-based treatment options and resources to cancer patients across the globe in real-time.
  • Our headquarters are based in Boston, MA - the global epicenter of healthcare innovation and delivery.
  • Hear directly from patients how we have helped them here .
  • You can also find our most recent awards and recognition here and learn about our business model here .
  • Outcomes4Me is an exciting health technology startup playing a central role in health equity within oncology.
  • We won’t rest until we end cancer as we know it!  One of our core values is ‘do well while doing good’.

Even if you don't check off all the boxes below, if you are passionate about doing well while doing good, we encourage you to apply.

  • Outcomes4Me is full of exceptional people that don't fit a mold but we are all united by our passion to transform healthcare and help patients.  Join us!
  • Position Overview  We are seeking a data-driven and hands-on Growth and Engagement Marketing Lead to drive and execute our direct-to-patient product marketing strategy.
  • The Growth and Engagement Marketing Lead will play a pivotal role in helping more cancer patients discover Outcomes4Me and be supported during their journey.  This role will report directly to the Chief Product Officer and will own user engagement, retention, and acquisition across digital channels, including CRM, email and app push notifications, SEO, and paid media.
  • KPIs for this role include activation rate, repeat sessions per MAU, push opt‑in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.  Key Responsibilities CRM & Retention Own lifecycle and push across app and email from strategy to build to weekly experiments Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2)  defining business rules for content, triggers, segmentation, channel, and cadence, and (3) maintaining promotional calendars.
  • Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand / Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.
  • Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.
  • Publish a simple weekly dashboard the team trusts Campaign Marketing Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts SEO Develop and execute organic search strategies to grow qualified traffic and improve discoverability.
  • Set a comprehensive SEO plan and ship the first pages with measurement in place  Paid Media  Partner with paid to improve CAC and payback through creative and structure tests Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage.

    • Compliance Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene Qualifications :

  • About you : Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos.
  • Our team members thrive on that and are comfortable being uncomfortable.
  • That means Outcomes4Me is not the right place for everyone.

    • Before you apply, consider if you :

  • Care deeply about what you do and about transforming cancer care.  Have a passion for healthcare, life sciences, data and analytics, and technology.
  • Have a sincere interest in working at a fast-paced engineering and product-led startup, and the ability to scale with the organization as it grows and its needs change over time.
  • Excel by seeking professional and personal hypergrowth.
  • Keep up with an unrelenting pace (the week, not the quarter).
  • Can balance strategic priority-setting with campaign-level execution and testing.
  • Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.
  • Bring critical thought and opinion.

    • Embrace differences and disagreement to get things done and move forward :

  • we will only succeed if we make the impossible possible.
  • To be successful in this role, you must possess strong technical skills and embrace new GenAI technologies.

    • The successful candidate will be a detailed and results-oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals.  You have :

  • 5–8 years of experience in growth or lifecycle on consumer or health apps Hands‑on with at least one of Braze, Iterable, or HubSpot and comfortable building journeys and segments Fluent in GA4 and at least one product analytics tool such as Amplitude or Mixpanel Proven A / B testing on lifecycle and landing pages Strong writing skills for notifications and lifecycle copy Working SEO knowledge and content operations Experience with consent frameworks and HIPAA‑adjacent guardrails Practical use of LLMs for content outlines, audience research, and QA What we offer :     High impact mission-driven work using cutting-edge tech for good : Be at the vanguard of AI healthcare innovation.

    • Compensation Package :

  • competitive salary and equity.

    • Inclusive Culture :

  • A diverse and welcoming work environment where everyone’s voice is heard.

    • Industry-leading comprehensive benefits including :

  • Medical, dental, vision offerings for you and your family HSA, FSA, DSA and Commuter benefits  401k Unlimited PTO, holidays and paid company trips Wellness benefits Life insurance and long-term disability  What unites us is our Values and the passion we share to live by them :   Patients first Data driven Relentless with a sense of urgency Results through teamwork Equity Do well while doing good Outcomes4Me is an equal opportunity employer that values diversity and is committed to fostering an environment where everyone feels included.
  • Join us in transforming healthcare and ending cancer as know it.   Powered by JazzHR
    • serp_jobs.job_alerts.create_a_job

    Growth Marketing Lead • Boston, MA, US

    Job_description.internal_linking.related_jobs
    Global ABM Marketing Lead — Remote Enterprise Growth

    Global ABM Marketing Lead — Remote Enterprise Growth

    Pearson • Boston, MA, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    A global education company is seeking a Global Marketing Manager to lead marketing strategies targeting key audiences.This role requires over 8 years of B2B marketing experience, including account-...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_hour • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Head of Growth Marketing

    Head of Growth Marketing

    Hi Marley • Boston, MA, United States
    serp_jobs.job_card.full_time
    At Hi Marley, we’re not just a technology company—we’re on a mission to revolutionize the insurance industry with our conversational platform that makes communication simple, efficient, and delight...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Growth Lead : Fan Engagement & Grassroots Marketing

    Growth Lead : Fan Engagement & Grassroots Marketing

    Boston Unity Soccer Club LLC • Boston, MA, United States
    serp_jobs.job_card.full_time
    A professional women's soccer team in Boston is seeking a Senior Manager for Fan Engagement & Grassroots Marketing.The ideal candidate will lead marketing strategies, manage community relations, an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_hour • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Growth Director, Customer Engagement for Utilities

    Growth Director, Customer Engagement for Utilities

    Resource Innovations • Boston, MA, United States
    serp_jobs.job_card.full_time
    A women-led energy transformation firm is seeking a Director of Business Development and Sales to lead growth initiatives across e-commerce and retail channels. The ideal candidate will have over 8 ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    MedTech Strategy Principal : Lead Engagements & Growth

    MedTech Strategy Principal : Lead Engagements & Growth

    Kx Advisors • Boston, MA, US
    serp_jobs.job_card.full_time
    A dynamic consulting firm in Boston seeks a Principal for its MedTech Practice.The role includes managing engagements, supporting business development, and providing strategic insights to healthcar...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior HCP Marketing Lead — Strategy & KOL Engagement

    Senior HCP Marketing Lead — Strategy & KOL Engagement

    Haemonetics Software Solutions • Boston, MA, United States
    serp_jobs.job_card.full_time
    A leading biopharmaceutical company in Boston is looking for a Senior Manager, HCP Marketing to oversee programs and strategies. This role requires extensive experience in biotech marketing, with re...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Channel Development Lead

    Channel Development Lead

    Massachusetts Staffing • Boston, MA, US
    serp_jobs.job_card.full_time
    Become a part of our caring community and help us put health first.With over 10 million sales interactions annually, Humana understands that while great products are important, it's the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted
    US Regional Marketing Lead — Growth & Pipeline

    US Regional Marketing Lead — Growth & Pipeline

    Webster & Webster Associates • Boston, MA, United States
    serp_jobs.job_card.full_time
    A leading tech company is seeking a Regional Marketing Lead to guide US marketing initiatives.This role requires 5+ years of B2B field marketing experience in a technical industry, focusing on even...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Growth Marketing Director, DTC - Founding Team

    Growth Marketing Director, DTC - Founding Team

    Acquire • Boston, MA, US
    serp_jobs.job_card.full_time
    A fast-growing pet nutrition startup in Boston is seeking a Growth Marketing Director.The ideal candidate will have marketing experience in the pet industry and thrive in a startup environment.The ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Senior Director, Demand Gen & Growth Marketing

    Senior Director, Demand Gen & Growth Marketing

    IANS • Boston, MA, US
    serp_jobs.job_card.full_time
    A leading marketing firm in Boston seeks a Senior Director of Demand Generation to drive pipeline growth and revenue through strategic digital and event programs. The ideal candidate will have signi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Manager, Fan Engagement & Grassroots Marketing

    Senior Manager, Fan Engagement & Grassroots Marketing

    Boston Legacy FC • Boston, MA, United States
    serp_jobs.job_card.full_time +1
    Senior Manager, Fan Engagement & Grassroots Marketing.Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Performance Marketing, Growth

    Director of Performance Marketing, Growth

    GoodPower • Boston, MA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Remote-based in the US Overview GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Head of Marketing & Partnerships - Growth & Alliances Leader

    Head of Marketing & Partnerships - Growth & Alliances Leader

    Medium • Boston, MA, United States
    serp_jobs.job_card.full_time
    A leading digital advertising company located in Boston is seeking a seasoned marketing professional to drive event strategy and revenue growth through partnerships. The ideal candidate has over 8 y...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Remote Director of Marketing — Biotech Growth Engine

    Remote Director of Marketing — Biotech Growth Engine

    Drug Hunter • Boston, MA, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    A leading biotech marketing firm is seeking a hands-on Director of Marketing to own go-to-market strategies and build a demand engine in a remote-first environment. This role involves driving awaren...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Hospitality Growth : Director of Sales & Marketing

    Hospitality Growth : Director of Sales & Marketing

    Westmont Hospitality • Boston, MA, United States
    serp_jobs.job_card.full_time
    A leading hotel management company is seeking a Director of Sales & Marketing in Boston.This full-time role involves overseeing sales operations, managing marketing strategies, and collaborating wi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_hour • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Growth Marketing Leader — B2B SaaS, Data-Driven Growth

    Growth Marketing Leader — B2B SaaS, Data-Driven Growth

    Rewardgateway • Boston, MA, United States
    serp_jobs.job_card.full_time
    An established industry player is seeking a Head of Growth Marketing to spearhead innovative marketing strategies that drive revenue growth. This dynamic role requires a strong analytical mindset an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Growth & Lifecycle Marketing Manager

    Growth & Lifecycle Marketing Manager

    Boston Staffing • Boston, MA, US
    serp_jobs.job_card.full_time
    Datavant Marketing Generalist Opportunity.Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right dat...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Engagement Manager

    Engagement Manager

    Cartesian • Boston, MA, United States
    serp_jobs.job_card.full_time
    This range is provided by Cartesian.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Cartesian is a specialist consulting firm with over 35 years...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted