Senior Marketing Automation Manager

Senior Marketing Automation Manager

We're hiring a Senior Marketing Automation Manager to architect, scale, and optimize lifecycle and account-based marketing programs across email, ads, web, and sales activation. You will be the hands-on owner of marketing automation and ABM stacks, define data and governance standards, and partner with RevOps, Sales, and Product Marketing to drive pipeline, revenue, and retention. This role blends strategy, technical build, analytics, and team enablement.

End-to-end lifecycle strategy and execution (onboarding, nurture, expansion, re-engagement, renewal) across email, SMS / push, and web.

ABM orchestration for target accounts : audience definition, activation, personalization, and sales plays.

Data architecture, consent, and platform governance to ensure accuracy, scale, and compliance.

Experimentation roadmap, performance reporting, and insights-to-action processes.

Cross-functional intake, prioritization, and communication with clear SLAs.

Design, build, and iterate multi-stage, multi-channel journeys; establish entry / exit, suppression, fail-safes, and QA.

Define and operationalize scoring (lead / account), lifecycle stages (Lead, MQL, SQL, Opp) and ABM stages.

Maintain deliverability and list health; oversee IP / domain warmups, list hygiene, and authentication (SPF / DKIM / DMARC).

Partner with RevOps to align CRM objects / fields, routing, attribution, and funnel definitions; manage change control.

Stand up robust testing (A / B, multivariate); calculate sample sizes and statistical thresholds; document learnings.

Build dashboards for execs and operators; socialize insights and own quarterly roadmap proposals.

Vendor management : evaluate tools, negotiate contracts, manage budgets, and coordinate support / escalations.

Mentor junior specialists / contractors; enforce naming conventions, templates, documentation, and UAT checklists.

Architect scalable multi-step journeys with clear entry / exit, suppression, and fail-safes; enforce QA / UAT and change control.

Build modular, personalized assets and templates; manage dynamic content and tokens.

Own data architecture and hygiene : objects / properties, field dictionaries, dedupe, enrichment, and sync rules with CRM.

Orchestrate automations and data jobs for imports, transforms, and segmentation.

Implement consent and preference management aligned to CAN-SPAM / CASL / GDPR / CCPA, including subscription types and preference centers.

Safeguard deliverability and sender reputation : IP / domain warmup, list hygiene, bounce / complaint monitoring, and authentication. (SPF / DKIM / DMARC; BIMI where applicable)

Standardize tracking and attribution; build dashboards for campaign, funnel, and revenue impact.

Administer environments, roles, and governance for scale and compliance.

Lead experimentation : A / B and multivariate testing with sample sizing, success criteria, and roll-out plans across programs.

Define ICP / TAM and account hierarchies; calibrate fit, intent, and buying-stage models.

Establish account and persona segments with MQA thresholds and routing SLAs; align with Sales / SDR plays.

Orchestrate cross-channel activation and personalization : account-based ads, website experiences, and sales alerts / cadences synced to MAP / CRM and ad platforms.

Operationalize keyword / intent topics and surge monitoring; trigger lifecycle and sales motions from account engagement signals.

Connect ABM platforms with MA platforms for coordinated journeys, suppression logic, and measurement; maintain audience sync integrity.

Measure and report ABM impact : account engagement, stage progression, MQAs, pipeline / ACV influenced, deal velocity, and coverage; iterate creatives, messages, and frequency caps.

Enable Sales with practical views and playbooks : buying committees, activity digests, and next-best-action guidance embedded in CRM.

Govern privacy and consent for ad personalization and cookies; coordinate with Security / IT on data sharing and retention policies across ABM and MAP.