Product Marketing Manager

Product Marketing Specialist

Nabu Casa is looking for a versatile and proactive Product Marketing Specialist to join our fully remote team full-time.

As the first member of our new Marketing team, you'll help establish processes and set the tone for future marketing activities at Nabu Casa. In this role, you'll shape how our products and brand are communicated to the world. You'll translate complex technology into simple, compelling stories that resonate with our community, support the launch of new hardware and cloud products, and help strengthen our presence across digital channels.

You'll play a key role in aligning product, content, brand, and marketing operations to deliver a seamless and engaging experience that reflects our values of openness, privacy, and simplicity.

What You Are Going To Do

• Translate technical features into clear, compelling benefits.
• Collaborate with product managers to position, name, and launch new hardware and cloud updates.
• Create and coordinate blog posts, newsletters, landing pages, homepage messaging, and user stories.
• Develop content strategies that drive engagement and awareness.
• Ensure tone of voice and visual identity are consistent across all marketing materials.
• Manage campaign calendars, track budgets, and support analytics and reporting.
• Optimize and maintain marketing automation tools and workflows.
• Coordinate with distributors on co-funded campaigns, training, and marketing assets.
• Support the creation of partner enablement materials.
• Improve homepage and product page experience for Nabu Casa and distributors.
• Drive SEO and CRO initiatives to increase traffic and conversions.

What You Need To Have

It Would Be Great If You Also Have

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including :

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. For a Product Marketing Specialist in our primary operating countries, the approximate yearly compensation will be the following :

These figures may be adjusted based on experience, qualifications, and work hours.

Nabu Casa funds the development of Home Assistant and other projects at the Open Home Foundation. Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

We were initially founded to ensure that the development of Home Assistant would remain sustainable as it kept growing, but over time it has grown to support more open home initiatives. In 2024, the Open Home Foundation was formed to protect these open-source projects and ensure they thrive into the future. Nabu Casa is a commercial partner of the foundation, and our principles are aligned with a joint commitment to privacy, choice, and sustainability in the smart home. These are the values that we put at the heart of every decision we make. It's woven into our architecture, licensing, community, and everything else.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Other Open Home Foundation projects and collaborations supported by Nabu Casa include :

The recruitment process :