Manager, Social Media

Job Title & Specialty Area :   Manager, Social Media

Department : Marketing and Communication Operations

Location : Dallas, TX (Must be a Texas resident)

Shift : Full-Time

Job Type : Remote - Must be willing to come onsite at least once a week.

Why Children’s Health?

At Children's Health, our mission is to Make Life Better for Children, and we recognize that their health plays a crucial role in achieving this goal.

Through our cutting-edge treatments and affiliation with UT Southwestern, we strive to deliver an extraordinary patient and family experience, ensuring that every moment, big or small, contributes to their overall well-being.

Our dedication to promoting children's health extends beyond our organization and encompasses the broader community. Together, we can make a significant difference in the lives of children and contribute to a brighter and healthier future for all.

Summary :

The Manager of social media is responsible for developing and executing social media strategies that enhance the visibility of Children's Health and drive engagement with key audiences. This role is responsible for shaping our brand and reputation narrative through social media content and requires a blend of creativity, strategic thinking, and a deep understanding of social media trends and analytics. This position works collaboratively with system stakeholders, including clinical and market programs, the Foundation, and senior leaders to align social media strategy with business objectives in support of integrated marketing communications plans. This position also plays an active role in responding to emerging crises and issues on social channels in collaboration with marketing and communications counterparts.

Responsibilities : Team Leadership :

• Leads and develops a team of social media strategists. Cultivates a culture of continuous learning and improvement, offering constructive feedback and coaching to ensure consistency and performance across social channels. Manages relationships with social agency partners and provides strategic input to senior leadership on social media plans.

Social Media Strategy and Management :

Performance Optimization :

Alignment of Social Strategy with Integrated Storytelling Approach :

Success Factors / Competencies :

Strategic thinking : able to analyze business needs, audience insights, and external trends to develop social media strategies that achieve collective goals.

Learning agility : demonstrates the capability and willingness to rapidly learn and adapt in new situations and quickly assimilate new information to perform effectively in different contexts.

Relationship building : ability to establish effective relationships with internal partners and represent the needs of our audiences to collectively accomplish organizational goals.

Inspiring values-driven leadership : able to motivate, engage and empower other through vision, passion, and modeling our vales, building a sense of purpose, belonging and commitment that drives team performance and results. Aligns strategies and initiatives with the core mission and values of Children’s Health, ensuring all actions support the overarching goals of the organization.

WORK EXPERIENCE

EDUCATION

A Place Where You Belong

We put our people first. We welcome, value, and respect the beliefs, identities and experiences of our patients and colleagues. We are committed to delivering culturally effective care, creating meaningful partnerships in the communities we serve, and equipping and developing our team members to make Children’s Health a place where everyone can contribute.

Holistic Benefits – How We’ll Care for You :

As an equal opportunity employer, Children's Health does not discriminate against employees or applicants because of race, color, religion, sex, gender identity and expression, sexual orientation, age, national origin, veteran or military status, disability, or genetic information or any other Federal or State legally-protected status or class. This applies to all aspects of the employer-employee relationship including but not limited to recruitment, hiring, promotion, transfer pay, training, discipline, workforce adjustments, termination, employee benefits, and any other employment-related activity.