Vice President of Footwear Product Strategy

Vice President of Footwear Product Strategy

About the Company

Market-leading provider of high-performance running shoes, apparel & accessories

Industry

Sporting Goods

Type

Privately Held

Founded

1914

Employees

1001-5000

Categories

• Sporting Goods
• Apparel & Footwear
• Consumer Staples
• Apparel Products
• Consumer Products

Specialties

About the Role

The Company is seeking a Vice President, Footwear Product Strategy to join their dynamic team. This strategic leadership role is pivotal in defining and executing a long-term product vision that drives innovation, market relevance, and business growth across all footwear categories. The successful candidate will be responsible for leading and integrating the workstreams of various teams, including Footwear Product Line Management, Product Marketing, Footwear Merchandising, and Strategic Footwear Advisors. A key aspect of the role is to ensure that the product strategy is cohesive, impactful, and aligned with the brand's values and goals. The VP will be expected to have a deep understanding of consumer insights, market dynamics, and the product creation lifecycle, and to be a strong, collaborative leader who can inspire and guide diverse teams. Applicants for the VP, Footwear Product Strategy position at the company should have a Bachelor's degree in business, marketing, or a related field, with a Master's degree in business administration preferred. A minimum of 15 years' experience in product management, merchandising, and / or product marketing within the athletic or outdoor industries is required, with at least 10 years in a leadership role. The role demands a candidate with exceptional communication, storytelling, and analytical skills, as well as a proven track record in strategic planning and execution. The ideal candidate will have a passion for the running enthusiast and active lifestyle, and the ability to empathize with the consumer. Cross-functional leadership, the ability to influence stakeholders, and a strong focus on innovation and initiative are also essential.

Hiring Manager Title

SVP, Footwear and Apparel

Travel Percent

Less than 10%

Functions