Sr. Manager of Health Product Marketing

Position Summary

Headquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.

People Excellence Change Integrity Co-prosperity

Position Overview

The Senior Manager Health Product Marketing will be responsible for developing and executing marketing strategies to drive awareness user acquisition engagement and retention for Samsungs Health app & services The Health app covers the full range of use-cases and features including activity fitness sleep nutrition mindfulness and heart health. This role will focus on positioning digital campaigns co-marketing partnerships and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role and Responsibilities

User Lifecycle Management

• Lead CRM email in-app and other owned channel marketing strategy and campaign execution to drive acquisition re-engagement and retention using internal and external marketing platforms
• Develop user acquisition strategies with product managers through paid and organic channels including ASO paid media event marketing and influencer marketing
• Leverage growth marketing tactics such as referral programs EPP and community engagement

Marketing Strategy & Campaign Management

Performance Analysis & Optimization

Cross-Functional Collaboration

Partnership and Ecosystem Marketing

Skills and Qualifications

Minimum Qualifications :

Preferred Qualifications :

#LI-HM1

Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including : Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Required Experience :

Manager

Key Skills

Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

Employment Type : Full-Time

Experience : years

Vacancy : 1