Director, Digital Content Strategist

The Moment :

Given its sweeping mission, UJA-Federation, the world's largest local philanthropy, often finds itself at the nexus of world events. With antisemitism surging, Israel at war, and an unprecedented outpouring of Jewish pride among New Yorkers, this is a defining moment for the organization.

It's also an incredible opportunity to expand our reach and grow our base of support. To facilitate this, we've created a new position within the organization designed to elevate the impact of our storytelling across all digital spaces, at a moment when our work feels ever more pressing and consequential.

About the Role :

In this new, director-level role of Digital Content Strategist, you will develop, manage, and execute an expanded holistic digital content strategy for the organization that will help bring our work to life across all digital platforms. You’ll be responsible for optimizing the UJA story and message, coordinating and implementing content creation, channel placement, format, and frequency.

This role has dual report to both the VP, Brand & Marketing and the CTO, Digital Solutions. You'll work extensively with both marketing and the digital solutions teams to promote UJA's work and mission across a dynamic, primarily Jewish audience.

You’ll partner with digital channel managers to develop and implement an approach to significantly expand our reach, frequency, effectiveness, and engagement. And you’ll collaborate with content creators to coordinate and map digital content – including web, social media, YouTube, podcasts, streaming services, email, and emerging platforms like VR / AR.

The ideal candidate will bring deep expertise in digital content, a strong understanding of modern content trends and technologies (including AI), a track record of building effective multi-channel content strategies, and excellent project management and coordination skills commensurate with managing a multi-platform content strategy.

Key Responsibilities :

• Own and collaboratively develop the organization’s digital content strategy , including defining content purpose, target audience, format, channel, and frequency.
• Reimagine how we upcycle / recycle content items across relevant digital platforms (e.g., mine content across UJA’s vast trove of video, archives, and even print in collaboration with full content team to exponentially grow brand presence across various platforms) in close coordination with the rest of content team.
• Determine appropriate content types per channel (e.g., web, social media, YouTube, live-stream, podcasts, Prime Video, email, VR / AR, 360 video, etc.) based on organizational goals and audience needs.
• Establish an organization-wide content calendar and frequency guidelines per channel, ensuring balanced and strategic output across platforms.
• Work with content teams to innovate and expand content formats , including long-form video, podcasts, interactive media, live-streamed content, AI-generated content, and immersive experiences like VR / AR.
• Stay on top of emerging content trends, tools, and platforms , recommending innovative approaches that enhance audience engagement and reach.
• Develop KPIs and content performance metrics in collaboration with analytics teams, and continuously refine the strategy based on data and insights.
• Partner with internal and external content creators across all levels to help ensure product aligns with strategy.
• Work with technology teams to leverage AI and other tools for content creation, management, and optimization.
• Collaborate closely with Digital Solutions, Fundraising, IT , and other teams to align content strategy with business objectives, campaigns, and brand initiatives.
• Ensure coordination of message and voice across all digital touchpoints while adapting to the unique context of each channel.

Requirements & Qualifications :

Salary Information :

The salary range for this role is $150,000 to $165,000; commensurate with experience and qualifications listed above.

Equal Opportunity Employer

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