Chief Marketing Officer CMO

Chief Marketing Officer (CMO), USA and Global Brand Builder and DTC / B2C Digital Marketplace Expertise

We are seeking an exceptional Marketing President with proven expertise in building and scaling consumer brands to $300MM-$500M+ in revenue. You must have grown a digital first, direct response marketing, D2C eCommerce brand to say $80MM-$150MM+ and implemented Retail / B2B2C agreements to scale globally in 3rd party brick and mortar, digital display, digital marketplaces and with click back initiatives to your D2C from the likes of Costco, Dicks, Best Buy etc.

About the Role : This opportunity is with one of our long-standing, hyper-successful clients with whom we placed their COO and middle and senior management hires. They are a leader in their industry (online training courses, mobile app coaching and sporting goods / CPGs) and this role offers the chance to drive transformative growth for their consumer-focused, direct-to-consumer (DTC) brand and B2B retail.

We are only considering candidates who meet the following minimum criteria :

• Proven Track Record : Demonstrated success in scaling at least one consumer / DTC / B2C brand from $80MM to $300MM+ in revenue (or beyond).
• Leadership Tenure : Held a VP / CMO role for at least 35+ years in a similar type of company, ideally twice in the last 10 years.
• DTC Marketing Expertise : A significant portion of the company's growth under your leadership must have been driven by direct response advertising and marketing, video sales letters, paired with strong brand-building capabilities.
• Internal better than agency : Marketing, media, creative teams including $20MM+ spend on performance marketing, etc.
• Successfully entered major retailer relationships : Such as Costco, Dicks Sporting Goods, Best Buy etc and their digital marketplaces without eroding or cannibalizing your D2C.
• Scaled globally : Profitably, and sustained - did your growth marketing strategy work as measured by end of year 2 and end of year 3 metrics from your customer, and your teams and CEO feedback?
• Employment : References that endorse your suitability and a clean standard basic background check

Why Apply?

Next Steps : If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you within days, provided your career history aligns with this unique role. Take the next step to elevate your career and make an extraordinary impact.