Paid Media Specialist

Department : Strategy

Direct Report : Media Director

Title : Paid Search Specialist

Level : Manager

POSITION SUMMARY

The Paid Search Manager / Senior Manager is responsible for leading the strategy, execution, and optimization of paid search campaigns across multiple clients and industries. This role is both strategic and hands-on, requiring deep expertise in Google Ads, Microsoft Ads, and performance data analytics. You'll collaborate with cross-functional teams—including media planners, account managers, analytics, and creative—to ensure campaigns meet client goals and drive meaningful business outcomes.

KEY RESPONSIBILITIES

• Develop and manage paid search strategies that align with client objectives and performance KPIs.
• Oversee campaign setup, management, and optimization across Google Ads, Microsoft Ads, and other search platforms.
• Lead keyword research, ad copywriting, bid strategies, audience targeting, and A / B testing initiatives.
• Monitor and analyze campaign performance using platforms such as Google Ads, Google Analytics, and third-party tools
• Present performance insights and strategic recommendations to clients and internal teams on a regular basis.
• Mentor and manage junior team members, ensuring high-quality execution and professional growth.
• Stay current with platform updates, industry trends, and emerging tools to drive continuous innovation.
• Collaborate with other media channels (social, display, SEO, etc.) to ensure integrated media strategies.
• Partner with analytics and data teams to deliver accurate reporting, attribution insights, and ROI analysis.

QUALIFICATIONS

BENEFITS :

BENEFITS

ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.