Social Media Content Coordinator

McKinley :

Youth, Family, and Community are what we are all about! We offer a great working environment and benefits package! McKinley encourages growth so that you can Be your Best H.U.M.A.N.

At McKinley employees share a set of guiding principles : We embrace a culture that is Hopeful, Understanding, Moral, Awesome, Nurturing. - H.U.M.A.N.

The Company

McKinley is a highly respected welfare organization with a comprehensive array of programs and services – which touch nearly 1,800 lives annually – including short term residential treatment program (STRTP), Foster Care, Adoptions, Mental Health Services, and Special Education. McKinley has 5 locations throughout southern California with our main campus located in San Dimas. We embrace a culture that is H.U.M.A.N.- Hopeful, Understanding, Moral, Awesome, Nurturing. McKinley has created a Hopeful environment, in which we choose optimism in finding the motivation to achieve our greatest dreams. We are a team dedicated to Understanding individual needs and do so by listening and embracing each individual’s stories. We strongly embrace our agency’s Morals by treating everyone with kindness and respect. At McKinley, we acknowledge our team member’s and clients’ Awesome qualities by celebrating what makes each individual unique. We are dedicated to Nurturing a Trauma-Informed Integrated Care approach that has created a unique culture within the organization. We celebrate diversity by our commitment to cultivating an inclusive and affirming environment for all.

The Position

We are looking for a Social Media Content Coordinator, who is willing to embrace McKinley’s mission and H.U.M.A.N values. The role of the Social Media Coordinator will develop and execute effective social media strategies with clear objectives, ensuring desired goals are met. This position will be responsible for creating, scheduling, and managing social media content, as well as capturing and editing photos and videos. The Social Media Coordinator will help enhance McKinley’s digital presence and community engagement.

Compensation And Benefits

The pay range we’re offering is $23.00–$28.00 hourly depending on experience.

Our people are the heart of our organization, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well‑being.

Medical, Dental, and Vision Insurance – we offer a company‑defined contribution of $620 / month

Life Insurance

Flexible Spending Account

Paid Time Off

Sick Time

Paid Holidays

403(b) retirement plan with company match up to 3%

Employee Assistance Program

Tuition Reimbursement

Employee Referral Bonus

Credit Union Membership

Training Opportunities to Further Personal and Professional Growth

Qualifications

Bachelor’s degree

Proficient in social media platforms (LinkedIn, Facebook, Instagram, YouTube, X)

Ability to travel to the various communities McKinley serves, current California driver's license, and insurance, with a good driving record

Strong skills in photography and video editing (both short and long form video)

Attention to detail, strong work ethic, and ability to work outside customary business hours

Strong interpersonal, organizational, and analytical skills

Effective communication skills including strong writing skills

Ability to work independently and as part of a team

Oversee review of marketing collaterals and work with the team to have them updated as needed

Demonstrated time‑management skills. Flexibility with changing, multiple priorities and the ability to remain focused to meet targeted timelines

Proficient in Google Suite

Proficient in Design (Photoshop, Illustrator, Premiere Pro, etc.) or other graphic design and video editing software

Familiarity with content management systems and social media analytics tools

Assume responsibility for assigned aspects of special events

Must pass pre‑employment physical exam, TB and drug screening

Ability to lift at least 15 pounds for filing, boxes, and packages

Ability to sit for several hours performing clerical functions

DOJ, FBI, Child Abuse Index clearance

Insurability under Corporate Automobile Insurance

Key Responsibilities

Serving as McKinley’s Brand Ambassador, ensuring that the name, logo, tag lines and mission statement are used consistently with the approved style guide.

Plan and schedule social media content. Monitor and respond to comments, messages, and interactions on social media in a professional and timely manner.

Assist in developing campaigns and initiatives to increase followers, engagement, and reach on social media platforms.

Participating in mission‑driven and strategic development meetings to ensure adherence to promotional policies and public relations strategies.

Capture high‑quality photos and videos at events and for specific campaigns. Edit and produce videos for social media, ensuring they are engaging and on‑brand.

Help schedule video interviews for social media platforms.

Support the planning and execution of social media campaigns for events, fundraising efforts, and other initiatives.

Collaborate with programs and McKinley departments to highlight the work of staff and activities of youth to the public.

Attend McKinley Events to capture social media content.

Serving as McKinley’s Brand Custodian, ensuring that the name, logo, and tag lines are used consistently with the approved style guide.

Other related duties as assigned.

Why Should You Apply?

Our Mission – work for an organization that makes a real difference in people’s lives

Competitive pay

Several benefit options

Employee tuition reimbursement

Great training for staff

Join McKinley to Be Your Best H.U.M.A.N.

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