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Student Marketing Officer
Student Marketing OfficerAloha Pacific Federal Credit Union • Las Vegas, NV, United States
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Student Marketing Officer

Student Marketing Officer

Aloha Pacific Federal Credit Union • Las Vegas, NV, United States
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JOB SUMMARY

A Student Marketing Officer (SMO) intern will build, extend and strengthen the RebelsCU on-campus presence by building and fostering relationships with other students and members of the University, promote financial literacy and educate members on the appropriate products and services while supporting the on-campus branch. This role will focus on marketing support for the RebelsCU program and involve engaging with students / members through events, educational workshops, membership drives, and other related on-campus branch functions.

LEARNING OBJECTIVES

  • Career exploration within the financial industry to gain an understanding of the potential career path.
  • Assess if interest and abilities align within the field of study, career goals and aspirations.
  • Build a professional network by connecting individuals.
  • Enhance communication skills, both written and verbal for effective relationship building.
  • Strengthen critical thinking and problem-solving abilities to analyze situations, interpret data and provide solutions.
  • Develop skill competencies.

BENEFITS

  • Work Experience : Gain practical experience.
  • Growth-Driven Leadership : Our leaders are committed to your growth, offering career exploration and open knowledge sharing.
  • Networking Opportunities : Connect with peers, former interns, and executive leaders to expand your professional network.
  • Real Projects : Dive into meaningful projects where your fresh ideas and active engagement are highly valued.
  • Inclusive Culture : Be part of a workplace that celebrates and values the unique contributions of every team member.
  • Industry Training : Gain valuable insights and training in our dynamic and evolving industry
  • Rewarding Paid Internship : Enjoy comprehensive support, resources, and mentorship aimed at setting you up for long-term success
  • Scholarships : Access scholarship opportunities to help support your education, as is available.

    • ESSENTIAL DUTIES AND RESPONSIBILITIES

    Marketing / Digital / Social Media

  • Conceptualizes and executes an annual marketing strategy that supports the business strategy.
  • Conceptualizes and produces marketing materials for advertising, promotions, events, etc.
  • Maintains the promotional content of the RebelsCU website.
  • Manages various social media platforms, e.g., Facebook, Twitter, Instagram, LinkedIn,(or other social media platforms as determined) establishes a content strategy and KPIs, and provides reporting and recommendations for ongoing improvement.
  • Brainstorms and creates out of the box opportunities to promote and increase the presence of RebelsCU.
  • May coordinate and conduct market research and student focus groups to provide recommendations, problem solve, develop and execute strategies.

    • Student & Member Engagement

  • Organizes, leads, and executes on-campus promotions and events, such as but not limited to, membership drives, member appreciation events, and financial literacy programs.
  • Develops, facilitates and in some cases conduct financial literacy events or programs.
  • Leverages and engages partnerships across campus, such as student clubs, residence halls, university organizations, academic departments, administration, faculty, staff, alumni association, etc. to expand presence and reach
  • Engages marketing tools available on-campus (i.e. student newspaper, student websites, social media, email distribution lists, etc.) to further the marketing capability of RebelsCU.
  • Researches and develops strategic projects and campaigns specific to the RebelsCU College Strategy such as making recommendations for improvements to the current initiatives and proposing future projects.
  • Connects with students, faculty, and staff to promote RebelsCU and its services.
  • May educate students on financial wellness, budgeting, and responsible practices under the guidance of the Branch Manager.

    • Branch Engagement

  • Establishes new and maintains existing member accounts by encouraging students to become members and / or informing member of new products and / or services.
  • Identifies, recommends and sells appropriate RebelsCU products and services to create a fully engaged financial relationship in accordance with the business strategy.
  • Assists members with ATM usage, digital banking, or provide any additional / necessary member resources.
  • Assists with account opening, providing information on products / services and handling basic transactions.
  • Timely tracks and reports on outcomes on all products, services, referrals and other relevant metrics are deemed appropriate.
  • May organize and coordinate various functions for the branch.

    • Administrative

  • Supports ways of communication between RebelsCU and the University.
  • Understands the overall concept of RebelsCU, including the brand, members, product goals and all other aspects of service.
  • Cross training through our divisions of responsibilities and provides ideas to grow and improve the business.
  • As appropriate to the position and as specified by unit management, accepts designated, business-focus projects to research, propose ideas and solutions, and presents project, program or product recommendations to management.
  • Engages with members and employees and provides service.
  • Provides suggestions to management for improving member service and internal processes.
  • Learns and becomes proficient in internal software systems.
  • Performs other job-related duties as assigned.
  • Completes all regulatory compliances as assigned.

    • QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Credit must be in good standing. Must be bondable pursuant to §713.3(b) of the NCUA's Rules and Regulations.

  • Organized
  • Professionalism
  • Customer focus
  • Confidentiality
  • Excellent written and verbal communication skills
  • Self-directed and able to work independently without supervision
  • Readily engage in team meetings, conference calls and events.
  • Energetic and eager to tackle new projects and ideas
  • Attention to detail

    • EDUCATION and / or EXPERIENCE

  • Commitment to the entire duration of the program (full academic year).
  • Part-time or full-time (preferred) student in good standing.
  • Demonstration of involvement in extra-curricular and community service activities.
  • Proficient computer skills including Microsoft Office Suite (Word, PowerPoint, and Excel) and graphic design software (Adobe Creative Suite, Canva, etc.).
  • Demonstrated proficiency in managing websites and social media platforms.
  • Proficiency in creating promotions, events, activities, social media campaigns, or other sales tactics designed to create awareness and drive consumer interest.
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