Director of Marketing and Communications

Marketing And Communications Director For School Of Civic Leadership

Lead the creation and execution of a comprehensive, ground-up marketing and communications strategy for the new School of Civic Leadership (SCL) and its in-house Civitas Institute as nationally recognized centers of excellence. Define and develop brand identity and voice across multiple audiences, building a cohesive and compelling narrative across all platforms from day one. Build and direct the marketing and communications team, overseeing recruitment, structure, and performance as the communications function scales. Design and implement data-informed annual communications plans, integrating ROI analysis, market insights, and audience research tools. Drive national audience growth and brand visibility through strategic use of social, traditional, and digital media. Oversee and optimize the marketing and communications budget, including management of key vendors, contracts, and signature events. Lead integrated content development across all channelsdigital, print, advertising, email, and publicationsensuring consistency and alignment with strategic goals. Oversee publication processes and marketing, providing editorial vision and content execution. Partner with Admissions to develop and execute strategic recruitment communications informed by data and audience segmentation. Collaborate with SCLs Development team to craft compelling messaging for fundraising campaigns and high-profile events that build the schools reputation and impact. Represent SCL and Civitas within university-wide communications efforts and serve as the primary liaison to UT Austins central communications office.