SEO Analyst

SEO Analyst

The SEO Analyst will be primarily focused on reporting, analytics, and technical audits to drive data-driven SEO strategies for livingspaces.com. This role will collaborate closely with the in-house SEO team to implement optimization best practices and innovative ideas. The SEO Analyst will monitor search engine optimization (SEO) results, analyze website metrics, and support the development and implementation of comprehensive SEO strategies. These strategies will include data and technical analysis, on-page optimization, content gap analysis, internal linking, competitive research, and detailed reporting. The role requires strong experience in technical SEO auditing.

Essential duties and responsibilities include the following. Other duties may be assigned :

• Develop and manage performance dashboards using Adobe, Excel, Google Analytics, Botify, Google Data Studio, Big Query, and Tableau to report on key performance indicators (KPIs).
• Build and automate complex SEO reports using tools such as Adobe, Excel, Botify, Smartsheet, Alteryx, Python, and SQL to drive SEO traffic growth.
• Conduct in-depth analysis of SEO data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance SEO strategies and drive traffic growth.
• Build competitive analysis reports to discover opportunities for growing E-Commerce traffic and analyze SEO performance for large-scale websites with 1M+ monthly unique visitors.
• Manage and execute ad hoc reports and projects as needed, ensuring timely and accurate data analysis.
• Conduct technical SEO site and website architecture audits, including the management of no-index tags, redirects, robots.txt, CMS pages, and XML sitemaps to improve website performance. Strong experience in technical SEO auditing is required.
• Track and monitor organic traffic trends, and Search Engine algorithm updates.
• Oversee the SEO Admin tool, including the management of automated interlinking, redirects, noindex tags, and content blocks.
• Utilize strong communication and project management skills to interpret data into actionable tasks and write detailed Jira technical tickets. Collaborate effectively with cross-functional teams to ensure successful implementation of SEO strategies.
• Utilize strong communication and project management skills to interpret data into actionable tasks and collaborate effectively with cross-functional teams.
• Demonstrate deep knowledge of Adobe, Google Big Query, and Google Analytics to enhance data analysis and reporting capabilities.

Education / Experience : Bachelor's degree (B. A. or B. S.) or equivalent from four-year college in business, mathematics, technical field, or related field. 5+ years of experience in E-Commerce Digital analytics role using Google Analytics, Google Cloud, Tableau platforms. Prior experience analyzing SEO reports for a large-scale, 1M+ monthly unique visitors. Solid understanding of website design / development. Strong project management skills to successfully interpret data into actionable tasks. Working knowledge of EpiServer CMS or any e-commerce CMS platforms.

Computer Skills : To perform this job successfully, an individual must have proficient experience in Microsoft 365 products. Must have strong Excel and data visualization skills. Advanced experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau, and Jira is required. Must have advanced Botify or DeepCrawl website crawling / reporting experience. Basic proficiency with HTML and an understanding of JavaScript is necessary. Knowledge of Python and SQL programming languages is required. An equivalent combination of education and experience will be considered.

Certificates and Licenses : Google Analytics, Adobe and Botify certification are preferred.

Supervisory Responsibilities : This position does not have supervisory responsibilities.

Position Hiring Range : The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to : applicant's education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this pay range at any time. Pay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets. Compensation : $81,675.00 - $108,900.00 Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.

Benefits Include :

Medical

Dental

Vision

401(k) (full and part time eligible)

Vacation

Sick Time

Flex Spending Account

Employee Assistance Program

Equal Opportunity Employer : It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV / AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

E-Verify : Living Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.