Business Development & Marketing Associate

Business Development and Marketing Associate

Department : Marketing and Communications

Reports To : Marketing and Communications Mgr w ith dotted line to our Factory of the Future Lead

FLSA Status : Exempt

Location : Hybrid / Remote

Updated : 11 . 06 .2025

THE COMPANY

Invio Automation is an Industry 4.0 automation leader that serves a variety of high-growth end-markets including medical devices & life science renewable energy mobilitylogistics& fulfillment and heavy industry. Our Automation Solutions and Automation Technologies divisions work together to deliverFactory of the Future consultingand mission critical R&D pre-validation services that pave the way for a comprehensive suite of automation solutions where accuracy efficiency and precision are essential for success. Withsevenlocations across North America and a global network of collaborative partners Invio Automations geographic footprint provides customers with a presence in key markets where local service and support are valued.

Inviosproven portfolio of Industry 4.0 technology includes autonomous guided vehicles (AGVs) robotics contract assembly line design & simulation and ergonomic general assembly tooling solutions for the worlds largest manufacturers. Invio serves an established and loyal blue-chip customer base of leading automotive and industrial original equipment manufacturers that include Stryker Medical General Electric Ford Tesla Pepsi John Deere and Caterpillar.

Working at Invio is an opportunity to directlyimpactthe future of American strive to improve the lives of the men and women who partner with us by developing and integrating custom engineered manufacturing solutions that enhance life and contribute to improved safety efficiency and product quality for our customers.

DESCRIPTION

This position directly supports our Factory of the Future line of team serves as trusted advisors for manufacturing companiesseekingto modernize their operations via process improvement industrialautomationand digital factory solutions. We work with ourcustomersto collaboratively define their automation strategy. Our workshop approach helpsidentifyand prioritize opportunities to improve the factory floor from work-station design tolights-out automated solutions.

OurFactory of the FutureBusinessDevelopmentandMarketingAssociateistasked withfillingthe sales pipeline withfunnel-buildingpre-sales initiativesandoutbound outreach to generatestrongleads allin supportofour revenue growth will work closely with ourFactory of the Futuresalesteam and theMarketingandCommunicationsteam to engage potential clients qualify leads and contribute to the overall success of the member willsupport the front end of the funnel bydevelopingcompellingcontentmanagingon-goingemail campaignsandthennurturingand followingup on these leads with outbound outreach todeliver qualified leads to the sales role is ideal for acandidatewith a strong background in customer identification discovery process andmarketing andsales intelligence tools.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Design and implement a structured discovery process to qualifyand nurtureleads.
• Develop data driven strategies to target and engage high value prospects.
• Conduct market research to refine ideal customer profiles and outreach strategies.
• Create email marketing campaigns that generate activities and contribute to the development of best-in-class presentations videos and other digital contentthatscompelling to Factory of the Future consulting customers.
• Qualifyallinbound and outbound leads and work closely with business development and sales engineers toproactively manage allopportunities.
• Strong understanding and adherence to sales performance metrics and KPIs.
• Manage andmaintainaccuratecustomer records in the CRM system.

Qualifications :

To perform this job successfully an individual must be professional proactive and positive. Having a passion for exceptional customer service and support isa must. Being sensitive to the unpredictable demands and uncertainties associated withnew business and marketingis a requisite todeliveringsuperior results and exceeding the expectations of our internal and external customers.

Other Skills and Abilities :

EDUCATION

Minimum of abachelorsdegree or equivalent inSalesBusinessMarketingorrelated fieldrequired. 5 years of experience in a similar role required.

INVIO AUTOMATIONS CORE VALUES

Required Experience :

IC

Key Skills

Revenue Growth,Customer Services,Business Analysis,Business Administration,Account Management,Business Management,Database,Business Operations,Business Sales,Salesforce,Market Research,Product Management,Client Services,Business Relationships,Sales Process

Employment Type : Full Time

Experience : years

Vacancy : 1