Product Marketing Director

At Viaduct we use patented AI to discover hidden patterns in complex time series data so manufacturers and operators of connected equipment can deliver transformative business results from their data fast. On our platform we deliver solutions across the equipment lifecycle from manufacturing productivity manufacturing quality service operations and fleet management.

About you

You have a passion for innovation how it impacts businesses and how it impacts people. You love storytelling and you love the challenge of identifying and reaching audiences with meaningful relatable messages. You have developed your craft in mature organizations with extensive support structures and in start-ups where you have been energized by an entrepreneurial can-do spirit. Viaduct is looking for someone just like you.

About the role

This role is designed for an experienced product marketer looking for an opportunity to provide leadership for marketing strategy and operations across our manufacturing line of business. You will define our strategy clarify our value proposition hone our message and expand our presence in the market. The role reports to the Chief Product Officer but will will work collaboratively with the business unit head sales business development and product management dedicated to growing our core business.

In this role you will wear many hats but these will be your primary responsibilities :

• Be a go-to authority on Viaducts unique selling proposition (USP)
• You will segment the market intimately study key buyer / user persona and know the ecosystem inside and out.
• You will know how our products are used to improve operations and generate value.
• You should be the first person people go to for competitive intelligence.
• You will support business development with insights about who to partner with.
• You will partner with product managers to steer the product roadmap
• You will partner with product managers to align pricing and packaging for the field
• You will partner with product managers to enable the field (executives sales customer success) with effective presentations and demonstrations.
• Create clear and compelling content
• Work with the field to prioritize needs and define a content roadmap.
• Develop a messaging framework working with other stakeholders to get it just right.
• Choose the best mediums for delivering our message (social posts product sheets white papers slides videos and demos).
• Create and manage the delivery of content across mediums.
• Develop thought-leadership for different audiences (business execs to IT).
• Partner with sales and BD to amplify our message and drive demand
• define a marketing plan for your line of business
• develop and manage a calendar for events content development and campaigns.
• run campaigns to raise awareness generate leads and convert opportunities
• take the stage do demonstrations and make connections while evangelizing Viaduct at industry and 3rd party events.

Minimum experience

Preferred experience

Security and Privacy Responsibilities :

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1